Swastika C.

• Lead and execute the company’s strategic vision and long-term objectives. • Drive growth by overseeing cross-functional teams and optimizing operations. • Manage budgets, forecasts, and financial strategies to ensure profitability. • Build and maintain key relationships with stakeholders, clients, and partners. • Innovate and develop new products and services to meet market needs. • Ensure operational efficiency and improve customer experience. • Monitor performance, set KPIs, and report progress to leadership.

•Creative Problem-Solving: I excel in dissecting problems and formulating creative strategies that deliver unique and effective solutions. •Cross-Functional Collaboration: I work closely with the Performance Marketing team to ensure our creative strategies align with and enhance our advertising efforts. I also collaborate with the Social Media team to create engaging content that resonates with our audience across platforms. •Trend Analysis: I stay on the cutting edge of industry trends and emerging technologies, incorporating relevant insights into our strategies to keep them fresh and relevant for both marketing and social media campaigns. •Audience-Centric Approach: I focus on understanding and empathizing with our target audience, ensuring our creative solutions resonate with them on a deep level, whether through advertisements or social media content. •Data-Driven Decisions: I leverage data and analytics to measure the success of our strategies, allowing for data-driven adjustments in both performance marketing and social media efforts.

•Blog Content Creation: I am responsible for ideating, researching, and creating captivating blog articles that cover a wide range of topics related to women’s health and well-being. These articles serve as valuable resources for our readers, offering insights, advice, and information on various aspects of women’s care. •Service Page Content: I contribute to enhancing the user experience on Newmi’s website by creating informative and persuasive service page content. This includes describing our offerings in a way that not only informs but also encourages visitors to explore our services further.

•Created pitch-deck for companies. •Created print and digital content for companies that provides information or showcases the products or services they offer. •Developed content that accurately reflects company ideals and values. •Collaborated closely with content manager and clients to write according to a company's editorial style.

•As the content writer head, I managed the activities of the content department, topic generation, as well as worked closely with the content team in the creation. •I also edited and polished existing content to improve readability, conduct keyword research and use SEO best practices to increase traffic. •I helped in identifying customers’ needs and recommending new content to address gaps in the current content.

•I produced engaging, clear text for different advertising channels such as websites, print ads, social media websites and catalogs. •My work also included editing and proof work to ensure high editorial standards are met across all content outputs.

•I created content that is specifically crafted to capture the attention of a particular target audience. •I conducted in-depth research on industry-related topics in order to develop original content. •As a freelancer I wrote content for Apollo Hospital, Adani airport, Piramal, Bajaj, and Trell etc.

•Worked as a freelance copywriter with Social Carrito I created compelling headlines and body copy to capture the attention of the target audience. •I covered a wide range of topics and also wrote copy for a variety of media including social, print, video, and online.