Swarnika Pandey

● Own product marketing and GTM execution, including positioning, messaging, and growth initiatives for deep-tech products ● Simplified technical AI concepts into clear market messaging, improving stakeholder alignment by 50% ● Built automation-ready launch toolkits, reducing GTM prep time by 40% ● Drove co-marketing partnerships that expanded lead generation by 25%

● Accelerated India market entry with tailored pricing, positioning & launch plans ● Enhanced brand awareness by 30% in priority markets via localized assets and campaigns ● Delivered monthly Power BI market dashboards and competitive reviews to steer NPD ● Propelled LA MER to #2 luxury skincare brand in France (+25% growth)

● Boosted ROI by 25% by implementing a performance-driven KPI tracking system to guide retail marketing campaigns ● Increased product visibility by 20% through strategic negotiations on high-impact shelf placements with Carrefour, Aldi, and Lidl ● Unlocked new growth opportunities by analyzing shopper data via NielsenIQ and Power BI to identify white space ● Executed GTM strategy for seasonal launches across Dettol, Air Wick, and Vanish, driving regional uplift in promotional periods ● Reduced retail costs by 15% by redesigning shelf strategy based on in-store performance analytics

● Improved client retention by 54% by leading 10+ agile product sprints and managing a cross-functional marketing team of 25 ● Scaled customer base by 150% by designing a high-conversion sales pipeline and lead gen system tailored to client profiles ● Enhanced product adoption and satisfaction by implementing user-driven improvements based on qualitative and behavioral insights

●Assisted in the development and execution of marketing and promotional strategies for TEDx events. ●Collaborated with the team to develop and implement social media campaigns to increase event visibility. ●Conceptualized creatives that resulted in an increase of audience by 25%. Moderated user content to ensure engagement with the brand was appropriate and amplified company message and vision.

●Delegated and delivered 10+ website development projects from inception to completion, within budget ●Utilized strong communication skills to manage relationships with clients, vendors, and internal stakeholders ●Researched and analyzed market trends, demographics, consumer behavior, and competitive landscape

●Developed and implemented data-driven strategies to drive user acquisition and engagement across various channels, including social media, email, and paid advertising. ●Conducted market research to identify new growth opportunities and stay up-to-date on industry trends.

● Assisted in performance management processes. ● Created and implemented effective onboarding plans. ● Managed every aspect of the employment process, including orientation and training new staff.

●Directed the development and execution of first integrated brand advertising and communications strategy across traditional and new media channels ●Led innovative effort creating a brand marketing approach increasing unaided brand awareness from 20% to 55%

●Led the project to establish project scope, risks, constraints, developed a solution strategy for the discrepancies in the POS distribution data ●Designed and recommended strategies to reduce marketing costs, leading to 30% cost savings for the department

We are a design studio that does something beyond simply designing stuff. We think design. We live design. We have your concept in abstraction. Making use of the appropriate design philosophies and considering the way a human mind works, we project the concept into the digital dimension. Design has been here since ever, and yet it has changed the way it has been looked at. We believe in hard work, and we don’t stop fiddling with our projects until we have produced something phenomenal.

Relevant Courses: Marketing Management, Strategic Management, Business Development & Innovation