Swapnil Charpe

➡️Team Leadership & Collaboration: Leading and mentoring a team of 15+ professionals specializing in Performance Marketing, SEO, Content, Graphics, and Video Production, ensuring synergy and excellence in project execution. ➡️Integrated Digital Strategies: Developing and implementing comprehensive digital marketing strategies, combining paid, earned, and owned media to maximize brand visibility and lead generation. ➡️Social Media & Campaign Management: Overseeing end-to-end social media planning, media buying, and campaign execution to drive engagement, brand awareness, and ROI. ➡️Search Engine Optimization (SEO): Driving organic growth through on-page and off-page SEO strategies, content optimization, and data-backed keyword research. ➡️Vendor & Partner Management: Streamlining vendor onboarding and managing relationships to ensure timely deliverables and high-quality outcomes. ➡️Market Research & Trend Analysis: Conducting competitor analysis and industry research to identify opportunities, anticipate trends, and stay ahead in the market. ➡️Event Strategy & Execution: Planning and executing high-impact events that strengthen brand presence and foster customer engagement. ➡️Budget & Performance Optimization: Strategically planning and allocating marketing budgets while monitoring campaign performance to ensure maximum efficiency and impact. ➡️Analytics & Reporting: Leveraging analytics tools to track campaign performance, measure success metrics, and refine strategies for continuous improvement. ➡️Innovation & Digital Growth: Driving digital transformation by onboarding new platforms, tools, and technologies to enhance marketing effectiveness and productivity.

JOB RESPONSIBILITY: • Social Media Marketing to promote EduTech Business - B2B, B2C • Lead generation and follow up • Strategic planning for event promotions • Video Marketing & YouTube optimization • Whatsapp - Marketing • Facebook / Instagram Paid Campaign and Ads • Google Paid Campaign and Ads • Search Engine Optimization • Handling on page & off page activities • Competitor analysis • Keyword Research • Franchisee Support

JOB RESPONSIBILITY: • Improved client sites’ search engine rankings, traffic and conversions • Monitored scheduled and unscheduled algorithm changes to the major search engines. • Analyzed potential client sites and wrote proposals • Optimized content for chosen keywords including titles, meta data, on-page text and link anchor text • Advised on logical site architecture for usability, indexation and canonicalization • Optimized sites and profile pages for local search, e.g. Yelp, Google Places • Monitored search engine rankings, indexation and potential problems • Analyzed traffic and made recommendations for further improvements • Moderator, High Rankings Search Engine Optimization Forum (Online Service) • Performance Social Media Marketing on famous Social Media channels like Fb, Twitter for Brand awareness • Run Paid Campaign on Google & Facebook (Search & Display Ads)

JOB RESPONSIBILITY: • To perform keyword Analysis. • To perform on page SEO. • To perform off-page SEO • To perform social Media promotion • To provide chat support & product upload on e-commerce website. • Responsible for attending/making calls as per project requirement • Responsible for effective communication with the end customer as per project.