Swapnil Shinde

• Led PAN-India Ops Across 250+ MT Outlets with a Team of 400+ Staff & 16 RMs. • Managed 40 Cr Annual P&L with Strong focus on Profitability & Stock turns. • Directed Brand Portfolios: Opium, Provogue, Esprit, Polar, Royal Enfield & Forca Eyewear • Strengthened VM, Replenishment Workflow, Buyer Alignment & Campaign Execution. • P & L Ownership • Annual Sales & Stock Projection. • Primary & Secondary Target Planning on brand & Store level. • Monthly/Weekly Target Planning & Review. • Budget Allocation. • Cost Reduction. • Detailed Merchandising Planning (SKU, Gender, Price, Material, Color, Size, Shape) based on Sales & Stock Analysis for every store & brand. • Ensure Team Replenish Stocks Weekly, Follow up for PO’s & Coordinate with warehouse Team for Swift dispatches. • Ensure Team tracks Shipments, Ensure Priority GRN, display of the Stocks, arrange for discrepancy Pick up • New Launches Planning & Execution. • Discount. Promotion, Liquidation Planning & Execution. • Stock Correction. • Visual Merchandising - Ensure Stock displayed & highlighted as per Sales Plan & SOP. • Ensure New Launches/Discounted Products to be displayed on Eye level with Props, all the Visuals & Fixtures are maintained in proper condition. • Attendance Tracking of the Sales Staff & Managers. • Planning Monthly local & Outstation Store Visit plan for Sales Managers. • Constant Mentoring & Weekly Review of the Sales Managers based on Target achievement, Market Share, Growth/Degrowth. • Incentive Planning for Sales Staff & Managers. • Recruitment, Training, transfers, Promotion, Replacement, performance appraisal of the team • Store Visits. • Competition Analysis & Feedback on new arrivals, FMS, Price points, Schemes • Market Share. • Vendor Relationship Management. • Periodic Meetings with the Category Teams to understand SWOT. • Introducing New brands, Showcasing new lines. • Handling Customer Repairs/Complaints.

Led the national retail business for a diverse eyewear portfolio, overseeing 250+ stores across India including Shopper’s Stop, Lifestyle, Pantaloons & Centro. Directed a large workforce of 400+ front-end employees, 16 regional managers, and merchandisers while driving an annual turnover of ₹42 Crores.

• Managed MT operations across 200 stores with 180+ promoters. • Achieved 100% secondary sales through visibility, stock-mix & store execution.

Managed the PAN-India Modern Trade business for Fashion Innerwear & Sportswear brand “Chromozome”, reporting to the Business Head for Modern Trade & E-Commerce. Sales & Channel Leadership · Directed a vast field force of 180 promoters, 8 area managers & 10 supervisors across 200 MT outlets such as Lifestyle, Metro Cash & Carry, Hypercity, Spar, More Megastores & D-Mart. · Built annual sales plans, optimized sales & stock ratios, and ensured 100% secondary target achievement through push–pull strategies. · Executed effective stock planning, store-level product mix decisions, VM improvements, upselling & cross-selling, and superior customer engagement. Operational & Team Governance · Drove daily/weekly analytics from portals; tracked trends and designed corrective action plans. · Orchestrated monthly/quarterly/half-yearly review meetings to realign KPIs and strategies. · Ensured recruitment, training, performance monitoring, and career development for team members. · Managed manpower budgeting, cost efficiency programs, and bottom-line optimization. Trade Marketing & Customer Management · Coordinated promotional activities with marketing teams; planned market schemes & retail activations. · Conducted competitor tracking, market analysis & category feedback sessions with buyers. · Handled escalations and ensured smooth grievance resolution at store and customer level.

Led Amazon’s Kindle offline retail business across Mumbai, covering 50 MT outlets (Croma, Vijay Sales, Reliance Digital, Kohinoor, E-Zone) and 20 GT counters, managing a team of 40 Kindle Retail Executives (KREs). Business Management · Drove store-wise target achievement, profitability, market expansion and B2B closures through demonstrations & negotiations. · Ensured store readiness through planned visits & VM checks; analysed DSR, MTD, productivity & scaling reports. Team Performance Management · Led hiring, capability-building, retention, appraisals & reward programs for the KRE team. · Conducted monthly meetings, delivered brand training, and ensured 100% compliance to ARISM standards. · Implemented disciplinary systems and ensured accurate reporting & data reconciliation with chains. Marketing & Visibility Enhancement · Executed large-scale marketing campaigns, canopy activities, newspaper inserts, and college engagements. · Recommended high-impact visibility zones for indoor/outdoor branding; ensured demo units & inventory were always adequate.

• Handled Kindle business across 50 MT outlets, enhancing store profitability. • Executed VM, promotions, product demos & B2B negotiations.

• Set up MT retail processes for lifestyle products & trained 80+ staff.

• Managed 15 LFS stores, 45 CROs & executed VM, stock & competitor supervision.

Brand Portfolio Management Handled nine major watch brands (Titan, FastTrack, Tommy Hilfiger, Hugo Boss, Xylys, POLICE, Zoop, FCUK, Sonata) and FastTrack Eyewear & Accessories across 15 LFS stores in Mumbai. Operational & Sales Governance · Directed a workforce of 45 CROs, ensuring VM standards, stock health & target achievement. · Conducted competitive analysis, new launch tracking and market share reporting for regional leadership. · Ensured availability of fast-moving SKUs and coordinated dispatches with distribution centres. Process & Marketing Execution · Ensured strict compliance to Returns, Consignment, SOR & New Store Opening processes. · Executed promotions, POSM deployment, SOH changes & store-level communication. Team Management & Performance Improvement · Managed hiring, training, salaries, incentives & attendance systems. · Conducted monthly CRO meetings, reviews, competitive activities, and performance actions.

• Developed range plans, assortments, layouts, forecasting & supplier coordination.