swapna bheema

* Managing Team of SEO Executives * Increasing web traffic, sessions, page views through SEO & SMO * Perform daily testing of sites to ensure optimal levels of website functionality * Complete On-page optimization * Link building using various off-page techniques * Promoting brand through various digital marketing channels like Facebook, Google and Twitter * Analyse website traffic and generating reports by using Google Analytics and other tools like Ahref and SEM rush

* Working on DFP, Ad words * Working Knowledge on Google Analytics * Trafficking Publisher-specific campaigns * Uploading Advertiser creative into different ad servers based on the tools used by the client. * Troubleshooting malfunctioning creative, click-through URLs, action tracking, etc. * Updating the existing creative and assigning the new creative to the line items. * Sending monthly report to the client and respective advertisers. * Sending out periodic campaigns updates to the client via screenshots and mid-campaign reports. * Monitoring Campaign delivery and suggesting best to clients. * Running reports, generating raw data and sending the final precise data to clients including Pivot tables, statistical charts, in turn, helping the client to judge the performance of the campaign. * Maintaining stats like impression goals, revenue for better campaign performance.

Worked on Mapping for 8 months Complete work exposure in PPC Campaigning, DFP, Ad words.

* Responsible for On-page & Off-page Organic Optimization * Creates Title Descriptions, Meta Descriptions * Responsible to suggest the best keywords for the website pages with various tools and tracks * Weekly and monthly reports with various trends and metrics like impression vs clicks * XML Sitemaps and Robots.txt * Competitive Analysis through Various tools like Google Analytics, Ahref etc. * Uses Social Media networks such as Facebook, Twitter, Stumble Upon, LinkedIn etc. in marketing plan. * Brand building and social media engagements using Social Media Networks and Blogs. * Skilled in operating major computer applications like Word, Excel and the Internet * Possess strong research and analytical skills * Prepares and publishes relevant content in home pages.