Swapnil Desai

Owned the full performance marketing function: strategy, execution, and measurement. Responsible for budget allocation and channel mix across paid search, paid social, and emerging channels, with direct influence over how the company acquires and scales its customer base on the paid side. Lead incrementality and attribution methodology, including the design and execution of holdout experiments that quantify the true contribution of each channel to signups, trials, and subscriptions. Translate rigorous measurement into C-level deliverables. Build and maintain per-ICP funnel architecture, quarterly go-forward strategies, and phased test roadmaps across channels including LinkedIn, Reddit, Performance Max, YouTube pre-roll, brand retargeting, and partner programme advertising. Work at the intersection of growth strategy and paid media, collaborating closely with design, content, and analytics to drive compounding efficiency across the funnel.

Owned $50M+ annual paid media across Google Ads, Meta, LinkedIn, and programmatic in 12+ markets (US, EU, LATAM, APAC). Pioneered PLTV-based Smart Bidding, generating $18M incremental revenue and improving LTV:CAC by 22% Drove 18% CVR uplift through structured A/B testing on creatives, copy, and landing pages Built Looker dashboards consolidating multi-channel performance data, cutting reporting time by 40% Implemented global-to-local strategy adaptation, aligning campaigns to regional KPIs and GTM motion

Owned multi-market paid media across NA, EMEA, APAC, and LATAM — +101% YoY traffic, –68% YoY CAC, +45% ROAS uplift. Built country-level LTV:CAC dashboards in Tableau and GA4; partnered with CRM, sales, and product to align full-funnel acquisition and retention strategy

Led B2B user acquisition via Google, Facebook, LinkedIn, Snapchat, contributing to +83% YoY MRR Conducted market intelligence in US, EMEA and DACH markets to tailor campaigns for local relevance Implemented A/B testing on ad creatives, landing pages, and onboarding flows, improving CVR by 39%

Led and mentored a global team of 8+ performance marketers, creatives, and data specialists to deliver multi-channel user acquisition campaigns. Managed €1M+ quarterly global paid media budget across Google, Display, and YouTube Drove 145% YoY growth via full-funnel acquisition campaigns and advanced audience segmentation Collaborated with brand, CRM, and product teams on go-to-market launches and campaign synchronization Increased new user conversion by 40% via custom journeys and local creative adaptation

Led a dedicated team of 5+ members, driving collaborative efforts to achieve marketing Held overall responsibility for the financial and operational performance of customer acquisition across all digital platforms. Spearheaded initiatives to maximize revenue from digital channels, focusing on both short- and long-term gains. Developed annual marketing plans detailing investment by digital channel and market segment. Identified new channels, products, and offers to enhance response rates and market penetration.

Built and led APAC regional growth strategies across Google Ads, Facebook Ads, and local media networks Activated earned and owned growth loops, including referral and influencer channels Boosted MQL and trial acquisition through local content strategies and publisher collaborations

MBA-Marketing