Satish Vutukuru

Ignyte IQ is a powerful analytics and automation platform for DTC brands. Ignyte IQ integrates with major ecommerce and marketing platforms, including Shopify, Facebook, Google Ads, Google Analytics, Klaviyo, Adroll, Recharge and more. "What's Happening?" feed: Discovers significant changes in your metrics across all your systems and orders by business impact. Our causal inference algorithms provide drivers behind these changes. Unified Analytics: Brings all your key metrics to a single pane of glass for faster decision-making and monitoring.

- Helped our customers maximize the value of their data assets using Zaloni's products. - As head of data science, incubated and developed data science products. - Developed first ever record de-duplication, master data management product using Hadoop/Apache Spark infrastructure for massive scalability. Product included human-in-the-loop training, large-scale machine learning and several algorithmic optimizations and innovations.

Maxpoint provides digital advertising solutions for some of the largest consumer brands and retailers in US. It was acquired by Valassis Digital in 2017. At Maxpoint, I led the design and development of location-based marketing intelligence products. Applications include measurement of ROI for marketing campaigns and audience insights. Used machine learning techniques on billions of anonymized user location data records. I also developed algorithms to optimize direct response marketing campaigns in real-time bidding (RTB) environment using users’ web-browsing history, content consumption, demographics and location data. I am a named inventor on 5 commercialized data science patents filed by Maxpoint/Valassis.

Worked as expert consultant for venture-backed startups on algorithm development, data engineering, and analytics product strategy. Representative projects: Client: Compass Labs (Acquired by Yahoo!). Developed analytic models to understand the drivers of user behavior on digital media. Applied machine learning algorithms to develop bid and budget optimization strategies and attribution models for maximizing the online advertising ROI, lifetime customer value, and business impact. Automated analytical processes and model execution. Client: BlackArrow (Acquired by Cross Media Works): Led the design and implementation of forecasting framework to predict ad inventory for a video-on-demand advertiser. The analytic solution included simulation of complex ad-decision logic, handling large machine-generated log datasets, and integration of several database and analytic components.

Worked as expert consultant to federal, state and non-profit organizations in developing policy. I provided quantitative, mathematical modeling, simulation and research support. Representative projects: - Overhauled EIA (Energy Information Agency's) models to predict fuel consumption in US by Class I Railroads (Freight, passenger etc) - Modeling support for major environmental regulations promulgated by EPA concerning air, lead and water contamination. - Modeling of future energy scenarios, especially for distributed energy, for California Energy Commission - Analytical and quantitative support for environmental litigation - Modeling of economic benefits of Climate Change regulations for Midwestern Governors' Association.