Svetlana Semenova

1300+ people, headquarters in Malta, offices in 17 countries (Europe, Americas, Asia and Australia). I was promoted to ORM Lead and expanded my responsibilities from Employer Brand Management to include Core Products while continuing to oversee Employer Brand Management initiatives. Achievements: - SDG was twice certified as a Great Place to Work employer (in the USA and Japan) in 2024 and 2025 - 15% increase in employer brand awareness - х3 increase in the number of job applications via the socials - х2 increase in referrals through the employee referral program - Improved Google search rankings and achieved 70-80% positive and neutral-positive sentiment in target countries for products in the highly competitive adult entertainment industry - Created from a scratch 80% positive SERM to elite online dating product in 2 months Main Responsibilities: ▸Developing Online Reputation Management (ORM) strategies. ▸Managing the company's image on review platforms (Trustpilot, Sitejabber, Complaintsboard, Glassdoor, Google Reviews). ▸Conducting Search Engine Reputation Management (SERM) and creating positive search results for products in target countries, including social media optimization. ▸Maintaining the company's website in accordance with the latest legal demands. ▸Creating SEO articles and optimizing them for key queries

▸Developing and executing HR Brand & Communication strategy on the corporate social media channels (Facebook, Instagram, LinkedIn, Reddit, YouTube, and Telegram) ▸Creating and executing content plan for employer branding, including social media, corporate website, and other communication channels (Facebook, Instagram, LinkedIn, Reddit, YouTube, Telegram, Hackernoon, Medium, Slack, Teams) ▸Overseing the creation and edits of the corporate website, ensuring it aligns with our brand identity and attracts top talents ▸Monitoring, analyzing, and reporting social media performance ▸Adapting strategies based on results and market changes ▸Increasing subscribers and engagement, including organizing live streams ▸Boosting website visibility through effective SEO tactics ▸Tracking performance with GA4 and Google Search Console ▸Online reputation management and improvements of brand image ▸Monitoring and assesment of the online presence of our brands and identify potential reputation risks ▸Reputation maintainance at a high or even the highest possible level across all platforms ▸Development and implementation of crisis management plans to address potential reputation threats ▸Outreach efforts ▸Organization and promotion of webinars ▸Team management (designers, marketing teams, copywriters, developers) ▸Budget and resource management ▸Collaborating with leadership on employee satisfaction and retention initiatives

- Managing social media channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and Vimeo. Adapt content and visuals to suit different channels - SMM content plan creation and keeping updated - Creation and sharing of engaging content daily - Growing social presence - Monitoring, tracking, analyzing, and reporting on performance on social media platforms - Development of Awario brand awareness - New engagement campaigns development and management - Social media communities facilitation - Content creation -Content strategy creation

- Development of brand EVP and Tone of Voice - Internal Communication Strategy development - Events organization (concepts development, communication support, creation of presentations, CEO speechwriting) - Company updates public presentation - SMM strategy development (audience and competitors analysis, content plan creation) - Work on the Employer`s brand - Surveys conduction - Monthly news digest, - Writing articles - Copywriting (vacancies, announcements) - Company profiles creation at Glassdoor and its analogs. Monitoring feedback and keeping profiles updated - Newsletter creation

In my role as a Communications Specialist at EPAM Systems, I was responsible for developing and implementing communication strategies to engage internal stakeholders. I contributed to regional OKRs, conducted surveys, and created newsletters to keep employees informed and engaged. Additionally, I played a key role in developing the Employee Retention Strategy to enhance employee satisfaction and retention. - Establishing and maintaining relations with internal stakeholders - Communications strategy development (analysis of the current situation, audience, competitors, key message creation, EVP) - Contribution to regional OKRs - Development of Employee Retention Strategy - Building top-down communications - Surveys conduction - Newsletters creation - IT Home Conference Communication and Media Support (SMM, promo campaign, Youtube-channel creation and support, audience support, development of design and identity) - Writing articles and conducting interviews as an interviewer - Podcasts production (scenario writing, content-plan creation, host staffing, podcast recording). Moreover, I contributed as an author and host - Contributing to CSR and internal activities (promo campaign, call for volunteers)

- Social media management: strategy, content creation, activities development, and realization - Communication with bloggers - External Community Building - GR Communication - Press-tour organization (Europe, CIS, and South America) - Сooperation with aircraft's marketing teams (Boeing, Embraer) on promotion strategy (creation of videos, landing pages ) - Belavia Merch development and production - Conduction of procurement procedures - Events organization (annual conferences, new regular flights openings, New Year flights, situational events) - Full cycle Project Coordination (new uniform development, Mark Formelle, and Belavia cooperation + post communication, BeOrganic) - Marketing materials development - CSR and sponsorship agreements collaboration - Maintenance of advertising contracts