Hoa Tran

-Manage a team of partner development specialists who contact high growth supply partners to highlight revenue growth opportunities and onboard new partners -Manage project sprints and ensure appropriate processes, plan and execution is delivered -Ensure efficient communication with partners through various communication methods including phone, email, messaging, and webinars -Train and inform partner development specialists on our technologies, tools and models -Oversee the prioritization of team daily tasks, monitor results and track progress in internal systems Improve team operational processes and manage supporting resources

Closely worked with Creatory team to assist with planning, finances, and product development; Led and coordinated team to launch Katholic brand Responsibilities included (but not limited to) merchant and equipment search and analysis, cost estimation, price and terms negotiation with merchants to ensure the set up performed on time Provide project updates on a daily basis to various stakeholders: investors, managers, Linh Ngoc Dam's team

- Playing an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients - Responsible for the development and achievement of online sales through the online marketing channels (FB, EDM, Onsite, SEM, SEO, GDN) - Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics - Resolve any issues and problems faced by customers and deal with complaints to maintain trust One of the main projects I am in charge of: - Launching Official Mango Online Store on Adayroi with more than 5,000 models - Managing all parts of Mango Launching, from the product purchase to bringing the assortment online - More than 11,000 units under supervision and more than 20 people working together to meet deadline set by the C-level management

- Agreeing project objectives - Providing advice on the management of projects - Organising the various professional people working on a project - Carrying out risk assessment - Managing a Team to launch Seller Education Programme (equivalent to Company's FAQ) in the form of e-Book in order to minimise the knowledge gap of the seller when trading on Lazada - Finding ways to train sellers and communicate relevant triggers, such as organising in-office training for merchants, sending automated e-mails (given certain conditions), managing Webinars - Setting up processes and workflows, including optimisation of the processes - Tools: SalesForce, XMind, Seller Center - Strong understanding of e-Commerce operations, starting from the very first step of merchants joining Lazada - Analysis of the weekly performance - Reporting to the Head of the Vendor Inclubation Process

- Leading and managing a group of 11 people to increase the Online Assortment across the country - Setting up the processes for the team - Finding ways to optimise the performance and measuring it - Progress Reporting to C-level management - Setting KPI per person and per team to balance the workload and effectiveness of the team overall - Constantly working with the Content, Commercial and Regional teams to find the "gaps" of the existing and potential Assortment of the company

- Working closely with non-EL categories to drive sales by optimising the marketing channels, including Facebook CPC, Facebook Wall, SEM, Local Display Network, and Newsletter - Data analysis based on the key marketing metrics - Understanding the demand on products and developing the assortment for the campaigns - Managing various projects to deliver smooth workflow of the Campaigns - Identifying the gaps and opportunities to grow online by launching creative programmes - Serving as the department subject matter expert on traffic in Home&Living, Home Appliances, Toys Kids & Babies, FMCG products - Optimizing the online marketing spend for the category based on the six markets in SEA performance across various online marketing channels, including SEM, SEO, GDN, and Facebook working with functional partners to define hypothesis, testing, and optimization roadmap for critical programs - Creation and performance of the onsite campaigns - Driving long term marketing initiatives focused on customer acquisition and retention - Working closely with the category and country teams to ensure best practices http://www.lazada.vn/do-dien-gia-dung-doc-dao/

- Was promoted to lead an office opening in Ho Chi Minh city - Built the very first branch in major city from the very scratch: pro-actively managed several aspects of the branch opening, including legal, financial and administrative aspects - Initiated a staff recruitment in order to hire a team to support the workflow of the office - Event management, including the Grand Opening : from the very idea creation to the final touch of the execution - Daily supervision of the brand operations: whether it is a business side, or an administrative task (such as ensuring the safety of the office) - Strong understanding of the law requirements in Vietnam - Provided intensive support to company's foreign employees in Vietnam (from finding them to making sure they receive their work permit)

- Relocated to Vietnam for SEA start-up opportunities - Directly reported to CEO,worked closely with senior managerial or directorial staff to provide necessary support - Assisting CEO in business planning, negotiating partnership, developing and maintaining business relationships - Provided strong support in managing and setting up events, such as E-Business Forum, AdAsia Conference, Hackathon - Strong understanding of key people in E-Commerce industry and ability to cold call to arrange meetings with new stakeholders - Strong communication skills in English, Russian and Vietnamese were a must to excel at this position

Representing Monash University on the major events Sharing the experience of being a Monash student with high school students

http://lotswife.com.au/author/sveta-tran/

http://bestdelegate.com/breaking-news-harvard-worldmun-2013-in-melbourne-australia/ https://www.youtube.com/watch?v=mPflBBS9FvY - Intensive training prior to the MUN conference on understanding the UN structure, terms, and the global issues - Conducting Research on the Population issue of Silver Tsunami - Recording, moderating and understanding the delegates' speech - as part of Monash University's Host Team, assisting in welcoming, facilitating activities for foreign delegates (such as dinner for whole ICDP group, city tour, exchanging the experience of studying in Australia)

A short programme/competition for selected Monash University students to challenge "Out - of - the - Box"​ thinking and propose their ideas on Business Development to Melbourne Football Club. https://blogs.monash.edu/usbulletin/2013/05/15/bringing-innovation-onto-the-footy-field/

-An Active participant of On Campus activities, helping new students during Orientation Day as well as Open Day