Svein Clouston

I am co-founder and Strategy Director at Rationale, a global brand purpose and content marketing agency. We turn purpose into performance working with clients to define, articulate and amplify what matters most to their audiences. We produce brand and content marketing, employer branding and personal branding, across three service lines - strategy, storytelling and creative delivery. www.wearerationale.com

* Maintain and manage the group’s digital publications programme (Aurum Press, Frances Lincoln and Jacqui Small) and ensure any cross-sell opportunities are exploited – have successfully negotiated contracts with Amazon, Kobo and Barnes & Noble among others * Work with marketing teams to create innovative and engaging digital campaigns * Led a comprehensive review of QUK’s digital distribution partner and sourced a new and improved supplier * Overseen consistent growth in the group’s digital sales by working with e-retailers and identifying effective marketing opportunities for key and backlist titles at the right times * Curate digital schedule and pricing strategy based on merchandising opportunities with retailers * Analyse sales data and provide suggestions for strategy direction * Highlight opportunities and benefits of digital publishing to group

• Developed social media strategy for Bitter Lemon Press (publisher of international crime and thriller fiction) and maintain Facebook/Twitter platforms on a daily basis • Interview authors for the Bitter Lemon Press video channel

Working with Thames & Hudson's Director of Digital on digital/ebook projects Work includes: * Digital sales and marketing strategy * Ebook production * Liaising with conversion houses/proofreaders

Helping with their translated fiction (French) list

Proofreading (just finished the new Stefan Zweig biography 'Three Lives')

• Provided support to Editorial, Production, Sales and Finance Directors; work included copy-editing, proof-reading, creating briefs, reporting and analysing sales • Established a strategy for and maintained the company’s social media output (Facebook, Twitter and new blog) • Used editorial background and expertise to launch a company e-newsletter • Oversaw the company’s move into video trailers. Drew up initial brief, commissioned animation agency and oversaw creation and amends process through to final product • Created an improved communication system for overseas sales reps as well as a new, improved, weekly sales reporting method • Involved in acquisitions and liaised with French authors, customers and distributors; accompanied Sales Director to retailers and book fairs • Founded the Gallic Readers project which saw the company work with schools to set up reading groups • Translated book, ‘La Théorie du Panda’ (The Panda Theory)