Svea De Vlieger

- Set up new B2B department from scratch: evaluate feasibility and ROI of new opportunities - Implementation new distribution channels (direct corporate sales, partnerships, wholesale) - Spot new opportunities to drive incremental sales to retail network - Act as cross-departmental liaison to launch/support new projects

• Responsible for all local actions in support of Belux direct sales channels: tactical sales on website, call center, Etihad retail and group revenue targets • Analytical research and reporting to close gaps or to drive incremental revenue • Revenue management: assist with local structural and tactical pricing • Support commercial & management team with opportunity/risk analysis, dealing & contract proposals within set cost of sale and targeted ROI, optimize segmentation • Assist with presentation quarterly revenue results to senior management • Team manager of groups coordinator and sales support team: follow-up on KPI’s, guarantee sales tools to drive results, performance management • Train call center teams, work closely with eCommerce department on web sales • Project management Reason for leaving: redundancy following global restructuring

• Manage trade & corporate client portfolio: achieve individual and country revenue, passenger and yield targets • Negotiate agency and corporate contracts within cost of sale • Set up and execute account development plans • Represent Etihad brand at networking events, • Use sales intelligence tools and reporting for effective client visits with set objectives

Overall marketing for Etihad Airways in Benelux market: - Development and follow-up of all marketing actions and advertising campaigns - Brand development - Press relations - Organisation of events - Contact with advertising and PR agency - Media planning - Marketing plan + budget - Coordination of artwork and collateral

• Product marketing, general support with marketing budget • (Inter)national project management • Internal/external communication & events: road shows, product training, newsletters, direct mailings, press releases, client events,…

A-Z organization of abroad seminars and conferences of the TAIEX department of the European Commission. - Contacts and contracts with hotels, speakers, catering, conference infrastrucuture, and other service suppliers - Complete organization of accommodation, transport - Attendees : invitations, registrations and all communication - Representation at conferences abroad