Svarnim Lakhotia

Markets: Indonesia, Philippines, India & Singapore • Research top industry trends to devise strategic outbound campaigns with the goal of proactively generating high-quality leads • Leveraging tools such as SalesForce, Tableau, Outreach, Zoominfo, MailMerge, Gmass, and Sales Navigator to optimize lead generation efforts • Developing comprehensive territory plans and strategically mapping key accounts to align with overall business objectives. • Employing SPICED and SANDLER sales methodologies to identify pain points and effectively address business challenges • Ensuring meticulous management of prospect data within Salesforce to maintain CRM system integrity and organization

› Source and engage external stakeholders and businesses to maintain public interest in the club › Maintain communications with key partners and stakeholders › Provide directional support on which companies to engage and liase with

› Presented market opportunity, competitor analysis, GTM approach & executive briefs to prioritize expansion roadmap in SEA to key C-suite executives (Global CEO, COO & Head of APAC) › Led business development efforts by identifying 300 high value target leads & partner accounts, and supporting ~15 custom enterprise client pitches to prospective partners (e.g., B2B financial services, malls) and merchants (e.g., biggest telco in Singapore) › Managed cross-functional product development to improve eKYC (Singpass API integration) & credit risk analysis models to shorten customer processing application times by 3x › Built P&L models for new markets to project total addressable market, cost analysis, & growth rate for the business

› Supervised targeted business matching for C-suite clients on Jublia › Assisted in ensuring an impeccable AV and event app experience and supported pre-session preparations › Ran conference stages, roundtable sessions, and closed-door activities

› Responsible for content creation, copywriting and communications, while working closely with Strategic Development to align the organisation's goals and initiatives › Propose new content ideas for Avente’s various online platforms, with freedom to exercise creativity › Write briefs for emailers and social media posts and manage the newly created website

› Played an imminent role as part of the organizing committee to host the final end-of-the-year networking event to bring together student consultants and SMEs in Singapore › Developed resilient skills that have allowed me to become more adaptive in a dynamic environment, and better understand organizational complexity from working with a team of ~25 members › Gained exposure to different industry leaders across fintech, big tech, and consulting

› Coordinated tour operations for consumers and guides, including providing a wide range of technical support › Conducted market and user research, interviewing over 300 potential users to garner unique insights › Managed the company website and experimented unique marketing and product strategies by conducting A/B testing using software like Crazy Egg, Tawk.to, and Hotjar › Devised and implemented a new tactic to reach out to the first 1000 users of an up and coming tech start-up

› Handled lead generation of ~30 F&B merchants to the platform › Upskilled in SEO marketing (WordPress, Google KeyWord Planner) through creation of targeted content marketing for key consumer segments (~10 blogposts, example here: https://waitrr.com/offline-marketing/) › Engaged press & media to publicize key app product releases and new partnerships › Youngest intern to independently run end to end sales process with F&B business

Higher level - Economics, Business, Mathematics Standard level - French (B), English: Language and Literature (A), Physics