Suzi Farrow

Business Development & Sales Executive for US division of Cefetra Premium Oils to bring the highest quality, premium plant oils to food manufacturers, pet food companies, cosmetic brands and nutraceuticals. Highly focused on supplying organic, NGMO, Regenerative Organic Oils from the best quality suppliers globally to your doorstep. I believe integrity and purpose in all actions is the starting point and working with a group of likeminded people to support that mission makes this world a better place!

National senior sales executive with decades of experience serving customers in the specialty oil market. At Cuiti International, we source only the highest, quality products from around the world while providing farm-to-table traceability with a consistent and competitively priced product. We offer flexible packaging with retail, foodservice and bulk packaging option including private labeling, or our own high quality brands. The 100,000 Sq Ft production facility is located on the rail in Rancho Cucamongo, CA with SQF Level 2 certified, USDA Organic & Canada Organic by CCOF, NGP Verified and OU Kosher. Please let me know how I can service your kitchen with the best quality specialty oils! Olive Oil, Grapeseed Oil, Avocado Oil, Coconut Oil, Canola Oil, Corn Oil, Sesame Oil, Rice Bran Oil, Soybean Oil, Sunflower Oil, Sesame Oil, Nut Oils, Flavored Oils and Blended Oils (we can make your own custom blends in house) please reach out today!

Bulk organic speciality oil sales executive for direct sales to manufacturer brands selling organic products (Food, Cosmetics, Personal Care, Pet Food). Provide commodity oil market crop updates and sell product attributes to all organic core oil products (Sunflower Oil, Olive Oil, Coconut Oil, Avocado Oil, MCT Oil, Botanical Oils, Citrus & Fruit Oils, Lecithins, Sesame, Canola, Soy). Work collaboratively with the oil team to deliver results including direct report to VP of Sales, supply chain managers, quality assurance team, marketing, and sample coordinators. Provide sales forecast and sales projections to the team, manage region sales budget, travel for customer visits and trade shows. Work cross functionally with other teams to sell full Tradin Organic across product portfolio to key customers (Dry ingredients, Fruit & Vegetable Ingredients, Oil Ingredients).

Highly technical sales role creating tailor-made solutions for customers in food development for retail brands, industrial, and food service products. Align projects briefs between customers and Sensient R&D to develop customized flavors in savory profile. Primary sales focus on new customers to grow territory within plant-based products, snacks & seasonings, dressings & dips, and soup manufacturers. Top new closed businesses: Lamb Weston, Simplot, Hain Celestial, Good Catch, No Meat Factory, TMRW Foods, Reser’s Fine Foods, & Tofurky. Region sales $2.1M Sales Revenue added new sales growth $915k Proficient in Salesforce to manage sales briefs between departments Weekly Pipeline sales review with Executive Team, R&D, and Savory sales team.

Manage west coast food distribution and direct customer sales region for commodity oil team. Manage direct report, support chain account team to hedge end-user oil contracts, work collaboratively with region sales manager for value-added products and meet regularly with corporate food distributors for business review. High level technical knowledge of commodity market and recommendations for hedging future contracts to manage customer risk. Food Distributors direct management at local and corporate level: Food Service of America, US Foods, UNFI, Smart & Final, Shamrock Foods, Alpine Foods, PFG, Nicholas and multiple independents and End-User contract management and direct sales.

Cultivate business relationships and develop growth sales plans to achieve new sales for small specialty oil importers based in Seattle, WA. Collaborate with marketing to develop sales merchandise, package design, and marketing plan for trade shows and booth design including attending NACUFS, EXPO West, NW Food Show. Report directly to the CEO and direct sales report. Annual sales $5M achieved 150% sales revenue growth.

Promoted to pioneer new sales position focused on corporate multi-unit restaurant chain accounts with headquarters located in the Western US. Technical and expert knowledge in hedging commodity oil markets and advising customers on risk management including daily market for soy and canola futures with basis. Consult with customers on new products for premium high oleic oils providing improved quality and shelf life. Attend market related conferences, conduct business reviews, work collaboratively with partners (DowAgro Science and Dupont) to conduct sales presentations and sales strategies. Utilize Salesforce CRM, BW & SAP for region sales management. Growth achievement 25M LBS achieved

Manage Pacific NW territory including Hawaii for distribution sales and broker management. Focus on marketing Bunge Oils through distributor sales and regional chain accounts for territory growth achievement. Promoted after my first year with successful territory management to my current position with as Chain Account Manager-West Coast. ~Achieved sales growth in one year with an increase of 140% gross profit.

Manage sales at SYSCO Foodservice Portland for Heinz dry and frozen category. Manage local food broker for sales growth in frozen category. Achieved quartlery sales growth targets and top sales performer through direct sales success with foodservice end users and regional chain accounts in the Oregon market.

Lead Sales Broker for Hormel Heathlabs to launch new healthcare food and specialty products for people with swallowing problems. Successful launch of product line with new distribution in Oregon market at top broadline distributors and healthcare facilities.