Suzanne Young

Vice President & Director – U.S. Marketing @ The McGowan Companies

About

Experienced Vice President with a demonstrated history of working in the insurance industry. Skilled in Management, Marketing, Property & Casualty Insurance, and Advertising. Strong marketing professional with a B.A. focused in Marketing/Management from Mercyhurst College. Built on three generations of dedication to the insurance and financial services industry, The McGowan Companies has earned its reputation by empowering our brokers with aggressive, flexible and creative products that capitalize on changes in the insurance marketplace.

Country

United States

City

Cleveland

Industry

Insurance

Skill

Insurance, Commercial Insurance, Property & Casualty Insurance, Customer Service, Advertising, D&O, Professional Liability, Management, Commercial Lines, Umbrella Insurance, Liability, General Insurance, Legal Liability, Underwriting, Workers Compensation, Marketing

Experience

Vice President & Director – U.S. Marketing

The McGowan Companies

2016-10 - Present · 9 yrs 11 mos

Cleveland/Akron, Ohio Area

• Brand development, web site traffic growth, web site UI and advertising revenue. • Headed multiple marketing campaigns in various mediums, including, but not limited to mass emails; website design; newsletters; magazine designs; and social media • Research and develop strategies and plans that identify marketing opportunities, direct marketing, and new project development. Develop and implement strategies to drive more traffic to the website and gain a higher SEO • Coordinate and collaborate with all the staff from the marketing department • Oversee marketing communication including branding, public relations, advertising and other marketing materials • Develop and handle marketing/advertising annual budget • Coordinate and evaluate market research • Maintain long-term relationships with business partners, clients and company staff

Director of Marketing

The McGowan Companies

2004-11 - Present · 21 yrs 10 mos

Fairview Park, OH

• Helped organize and implement the re-branding of The McGowan Companies, McGowan Program Administrators, McGowan Excess & Casualty, McGowan, Donnelly & Oberheu, LLC, McGowan Governmental Underwriters, and McGowan Risk Specialists • Headed multiple marketing campaigns in various mediums, including, but not limited to mass emails; website design; newsletters; magazine designs; and social media • Research and develop strategies and plans that identify marketing opportunities, direct marketing, and new project development. Develop and implement new communication ideas, proposals and strategies to drive more traffic to the website and gain a higher SEO • Formulate and implement the marketing policies and objectives within the company • Create and develop strategies for promoting and selling products • Coordinate and collaborate with all the staff from the marketing department • Participate in conferences and other marketing related events • Oversee marketing communication including branding, public relations, advertising and other marketing materials • Develop and handle marketing/advertising annual budget • Coordinate and evaluate market research • Maintain long-term relationships with business partners, clients and company staff

Inside Sales Representative

Austin American-Statesman

2002 - 2004 · 2 yrs

Austin, TX

Sold Advertising into the paper Maintained and grew customer base Provided customer service to existing clients and new clients Generated new leads by effectively marketing via cold call