suzanne robson

* Suzanne manages and delivers excellent results on a continual basis in the areas of Marketing and Sales Management for d'Albora Marinas. d'Albora Marinas is Australia's largest marina group with seven large marina operations on the east coast of Australia. Responsibilities: * Development and management of sales and marketing team * Full Digital Marketing experience and management (search, social, leadership of business transformation projects) * Website development (Supplier selection, content, design, & images) * Project co-ordination and management of direct marketing campaigns * Development and implementation of Search and Social media strategies * Developing new sales process across and the custom implementation of salesforce.com * Sourcing and negotiating new agency agreements and KPIs that deliver business goals. * Business development opportunities – pursuing new markets * Building client & prospective client relationships * Qualifying and pursuing sales leads * Understanding pre and post sales initiatives * Organising national conferences, working within set budgets

Commenced at Philips on the Philips graduate program. Rotated through roles in sales, marketing, logistics and finance. In areas including, Consumer Lighting, Consumer Electronics and Business to Business Projects.

* Leading and planning a framework for end-to-end development and implementation of an integrated marketing program. This program incorporated events, lead generation campaigns, digital marketing, online and print campaigns as well as rollout and management of the brand. * Responsible for executing the public relations function in line with strategic marketing goals and corporate messages. * The preparation of high quality collateral to support a direct sales model targeting specific vertical markets. * Management of project-based ad-hoc events, industry trade-shows and conferences in Australia & SE Asia. * Developing a brand strategy, new positioning statement and brand design with the establishment of guidelines to present a strong, clear consistent face to the world. * Development a complete end to end consumer insights program. * Responsibilities: * Database Management * Content Strategy across all marketing programs * Campaign Management * Lead Generation * Digital Marketing * Brand Campaigns * Competitive Analysis

Australia’s largest on-line Bridal and Gift registry (www.wgd.com.au) Founded in 2003. Grew from 1 staff member to 8 staff with offices in Sydney and Brisbane and an annual turnover over $5M AUD

Manager & leading of the Allen's confectionery business for South Pacific. Allen's is a flagship brand for Nestle & this role was as confectionery category campion resposibly for all brand equity management, NPD, P&L managment, pricing, & full local manaufacturing. Product portfolio includes; Minties, Fantales, Jaffas, Allens Jellies, counter unit & wholesale lines.

Product and commercial innovation, holistic communication plans, and brand executions across all media and consumer touch points. Full responsibility for brand and business results. Developed and executed strategies and plans in partnership with internal multi-discipline teams and external creative and communication agencies. I have a strong passion and strength in consumer, customer and market understanding and insights to develop creative and innovative solutions that allow my team to win in the marketplace.