Suzan Cheang

As an Account & Relationship Manager at Wolters Kluwer Health, I am dedicated to fostering strong, impactful relationships with clients across Southeast Asia. My role involves collaborating closely with academic institutions, hospitals, and healthcare organizations in this region to understand their unique challenges and deliver customized solutions that meet their specific needs. I take pride in being more than just an account manager—I'm a trusted partner who is committed to helping our clients maximize the value of Wolters Kluwer Health's world-class medical information, research tools, and educational resources. Through tailored demonstrations, comprehensive product training, and strategic discussions, I ensure that our clients have the support they need to achieve their goals. With a deep understanding of the healthcare landscape in Southeast Asia, I strive to be a proactive and reliable resource for my clients. My mission is to contribute to the advancement of healthcare knowledge and education by empowering our clients with the tools and insights that drive success.

As the Direct Channel Sales Manager for APAC Malaysia, where I spearheaded the establishment and development of the "YALE Smart Shop" licensing store. In this role, I was responsible for the strategic setup and operational management of the store, aimed at enhancing Yale's brand presence and market reach in the region. Key responsibilities and achievements included: - Strategic Planning: Designed and executed a comprehensive business plan to launch the "YALE Smart Shop," including market analysis, site selection, and store layout design. - Partnership Development: Cultivated and managed relationships with key stakeholders, including suppliers and partners, to ensure the successful integration of YALE products and technologies into the store’s offerings. - Sales Growth: Implemented sales strategies and promotional campaigns that contributed to significant revenue growth and brand recognition for YALE in the APAC region. - Operational Excellence: Oversaw daily operations, including inventory management, staff training, and customer service, to ensure a high-quality shopping experience and operational efficiency. - Market Expansion: Led efforts to expand the store’s market footprint, enhancing YALE’s visibility and accessibility to a broader customer base. This role allowed me to leverage my expertise in business development and channel management to drive substantial growth and establish a strong market presence for YALE’s innovative products.

As Head of Franchise Business Development at MBE Malaysia, I led strategic initiatives to expand our franchise network and drive growth. My role involved developing and executing strategies for franchise recruitment, operational excellence, and brand enhancement. Key Responsibilities: - Franchise Expansion: Developed a strategic plan to increase franchise locations, including market research and franchisee recruitment. Operational Leadership: Provided training, support, and guidance to franchisees to ensure adherence to MBE’s standards and operational efficiency. - Brand Development: Created marketing campaigns and promotional materials to boost MBE’s brand presence and attract new franchisees. - Relationship Management: Built strong relationships with franchisees and stakeholders, negotiating favorable terms and ensuring effective communication. - Performance Monitoring: Analyzed business metrics to monitor franchise performance and implemented improvement plans as needed.

Wolters Kluwer is a global information services company that provides information, software and services to professionals in tax, finance, legal and human resource. We help our customers research, comply, advise and manage their businesses. Wolters Kluwer solutions are used by professionals in 90% of the Fortune 500 companies. For more than a century, Wolters Kluwer has been producing software and information products that help customers take command of complex regulatory issues in tax, accounting, legal, and human resources. My Responsibility: 1. Developing and sustaining solid relationships with key clients that bring in the most income for the company. 2. Acquire a thorough understanding of key customer needs and requirements 3. Grow and expand the relationships with existing subscriber (online/digital) by continuously proposing solutions that meet client satisfaction and achieve company goal 4. Ensure the correct products and services are delivered to customers in a timely manner 5. Conduct online demonstration for client and provide after sales training. 6. Prepare and forward necessary quotation, proposals or correspondence as part of communication with clients 7. Maintain and constantly seeking new ways to improve customer service. 8. Resolve any issues and problems faced by customers and deal with complaints to maintain trust 9. Serve as the link of communication between key customers and internal teams 10. Play an integral part in generating new sales that will turn into long-lasting relationships 11. Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metric 12. Enhance teamwork and ensure smooth flowing workload. Achievement: 1. Top Achiever of South East Asia in year 2017 2. Year To Date Sales recognize in Year 2016

Wyann International is a holding company for the leading beauty professional centres and retail brands. Its operations include sales, marketing, distribution, franchising and operations of its beauty and skin care products and services worldwide. Wyann International carries beauty professional centres such as Bizzy Body, Facial First and Masculine and international retail outlets such as Skin Nutrition and Enavose. Today, Wyann International is spreading her beauty ideas to over 30 centres throughout the nation and in various countries including Malaysia, Singapore, China etc. and is fast expanding, selling customized beauty and slimming packages based on visible results. Currently, Wyann International employs close to 300 employees worldwide and is a force to be reckon with in the retail industry. My Responsibility: 1. Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan 2. Market through various channels and segment databases working with large data sets 3. Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics 4. Evaluate the impact of marketing programs in achieving their stated objectives 5. Partner with creative teams, other internal stakeholders, and external agencies and vendors 6. Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

Business Administration