Suzan Attia

Lead end-to-end marketing and business development strategy within the genomics sector, driving market expansion across KSA and Egypt Manage integrated marketing channels (digital, offline, partnerships), including performance marketing, content, events, and CRM Translate complex genomic solutions into clear, customer-centric messaging for both B2B and B2C audiences Drive commercial growth through strategic partnerships with hospitals, laboratories, and corporate entities Execute multi-channel campaigns, including product launches, awareness initiatives, and demand generation programs Spearheaded market expansion into Egypt, establishing operations, partnerships, and cross-functional workflows Lead event strategy and execution across major healthcare exhibitions, workshops, and activations Collaborate cross-functionally with medical, commercial, and operational teams to align growth objectives Contribute to business planning, forecasting, and performance optimization Built and optimized end-to-end operational infrastructure, including customer service, finance coordination, and commercial workflows

Led regional marketing strategy and product management for hematology portfolio across Far East and North Africa. Developed training and technical materials, managed digital marketing, and supported business growth through opportunity identification and customer engagement. Successfully launched key campaigns for cryoprecipitate and Immunoglobulin G products.

Led marketing campaigns and digital strategy, managing social media, ad platforms, and cross-functional teams. Drove performance through data-driven insights, market research, and campaign optimization.

Conducted in-depth market and competitive analysis, transforming consumer, competitor, and industry data into actionable insights. Designed surveys and performed SWOT analysis to identify customer preferences, market trends, pricing strategies, and business models. Delivered data-driven recommendations to support strategic decision-making, optimize offerings, and enhance customer experience.

Collaborated with leadership to define project goals and support the launch of the first Arabic C2C platform in Canada. Conducted market research to identify user needs and inform product positioning. Developed and executed social media and media buying strategies, alongside SEO analysis to improve visibility and performance. Created engaging content for blogs and social platforms to enhance brand awareness and user acquisition. Monitored competitor activity and market trends, generating insights and ideas for daily engagement strategies. Delivered monthly performance reports with key metrics to evaluate campaign effectiveness and optimize results.

Led quality assurance operations by developing and implementing procedures for handling non-conforming materials, investigations, and corrective actions. Maintained defect tracking systems and ensured compliance with GMP, ISO 9001, ISO 17025, and ISO 14000 standards through structured training programs and audits.

Main discipline : chemistry Secondary discipline: microbiology