Suyash Rajput

• Assisted in sales and marketing activities for industrial and construction-related products • Supported lead generation and client engagement for new business opportunities • Coordinated with clients regarding product requirements and quotations • Conducted market research to identify potential customers and industry demand • Assisted senior sales professionals in client meetings and negotiations • Built relationships with contractors, distributors, and industry professionals

Worked across General Trade and Modern trade outlets on the A. O. Smith & Pureit portfolio, gaining hands-on exposure to retail marketing execution and consumer insights. Key contributions included: • Supporting new product launch activities for Pureit non-electric water purifiers through on-ground activation and customer education • Executing the “Pureit – Save the Million” marketing campaign, focusing on awareness and lead generation • Conducting primary market research to understand consumer awareness, purchase intent, and decision drivers • Implementing POSM deployment to improve in-store visibility and brand communication • Assisting retail teams with customer interactions and sales support, aligning marketing efforts with conversion This experience strengthened my understanding of how marketing strategy, market research, POSM, and retail execution work together to drive brand visibility and business impact.

Executed a CSR-driven marketing project to create awareness for skill development programs through integrated digital and on-ground campaigns. • Conducted market research to identify awareness gaps and enrollment barriers • Designed end-to-end marketing creatives (flyers, posters) from concept to execution • Planned and executed digital marketing and local outreach campaigns • Coordinated with local bodies and community influencers to support batch launch strategies • Successfully supported the launch of new training batches, enrolling 40+ students and engaging 150+ community members Gained hands-on experience in CSR marketing, grassroots campaign execution, stakeholder coordination, and impact-focused outreach.

Participated in the live event “Utsav”, gaining hands-on exposure to on-ground marketing, consumer engagement, and sales execution as part of the PGDM curriculum. • Engaged directly with consumers to promote products and drive brand interaction and awareness • Supported sales execution through live demonstrations and customer handling • Assisted in visual merchandising and stall presentation to improve product visibility • Observed and analyzed consumer behavior in a live retail-event environment • Collaborated with the team during special event promotions to support overall sales objectives This project provided practical exposure to how marketing activities and sales execution work together to build brand connect and drive conversions.