Suvigya Nijhawan

Enhancing the Customer Experience/Engagement (Ads) for internal stakeholders and external clients by aiding and automating agent actions via AI

Helping professionals with career guidance, product management fundamentals and be interview ready for PM roles.

Mentoring underprivileged students from Africa and South Asia about product management fundamentals and career opportunities

Helping candidates from different fields/backgrounds to break into Product Management

Spearheading the Product charter(as a SPM) on the Demand side and building innovative features w.r.t. Privacy, Bidding Algorithms/Optimisations and Supply Path/Deal enhancements.

Leading the Product and Design initiatives for Google Privacy Sandbox adoption for Android advertiser campaigns, specifically w.r.t Protected Audiences and Protected App Signals by utilising cohort-based targeting, first-party signals and probabilistic matching in a privacy-compliant fashion Enhancing the Android Bidder functionality, with a specific focus on Remarketing/Retargeting campaigns to improve Attribution rate, targeting and pricing. This has led to great improvements in conversion rate, RoAS/incrementality and margins, by utilising real-time user signals and other temporal features. Building and optimising the core InMobi DSP Platform in terms of functionality, stability and scalability , by implementing features like budgeting, event mapping and optimal frequency capping for all campaigns. Enhancing the Client Reporting/Revenue Reconciliation to avoid and leakage in end to end dollar flow and powering up fully functional dashboards for the same. Leading the new/existing partnerships and integrations charter for the iDSP services, to get the best value w.r.t. SSP, DMP, 3P partners

Helping learners across various fields and backgrounds with the fundamentals of Product Management and be interview/job ready for PM opportunities.

- Worked on improving and enhancing SSP operations of the Global Samsung Ads Platform by increasing revenue and consumer metrics. • Samsung Ads Supply Side Platform (SSP) : - Successfully enabled a new business stream by facilitating Programmatic Guaranteed Deals on SSP, generating ~$ XX M. - Improved Self-Serve Clients’ experience by implementing Support for Transaction and Billing in non-USD currencies - Enhanced the Ad Fraud/Creative review tool to enhance publisher/user experience that promoted clean viewing and better through, with the help of ML powered creative filtering engine • Tizen Ads SDK Publisher Portal : - Kick-started the initiative of monetising Ad Inventory of various 3P Media&Entertainment OTT Apps onboarded on CTV Tizen OS by building a functional self-serve publisher portal where publishers can enlist their inventory, choose preferred creative/ad themes, set up deals etc.

Part of the Domain Experts Panel Board, where I have the chance to mentor/guide aspirants who want to start a career in Product Management Sector through the Expertrons Platform.

- Worked on how to make Samsung as a Device and Ecosystem Differentiator in Global 5G Market. 5G Device Services : - Steered the development of device differential USP features >Smart Data Mode, High FPS Swift 5G Device Deployment • 5G - Partnerships & Collaborations : - Led multiple cross-organisational initiatives such as Real- Time Music Jamming, Hybrid Device-Cloud Storage, Live Broadcasting, XR-IoT etc to enhance 5G user experience - Worked on how to increase Samsung Device Sales and Customer Churn Rate Reduction through Intelligent Device Analytics and Targeting Campaigning. Device Analytics & Personalisation : - Lifted incremental flagship device sales by ~10% via passion point segments, churn prediction & look-alike modelling

Responsible for development of a dedicated website for Samsung MyGalaxy Games which is SEO optmised and is responsive across screens and devices. Responsible for also creating quick access cards for MyGalaxy Games for Samsung Daily.

Worked for the client team for Samsung Mall - Samsung's take on E-commerce. Built a stub application that could easily pre-loaded storage devices. Responsible for development of an AMP powered web app that could used across various platforms to increase discoverability and reach.

Graduated with Honours for Bachelor in Technology (major in Computer Engineering) degree, covering subjects : Operating Systems, Data Structure, Algorithms & Design Analysis,Computer Graphics, Object Oriented Concepts, Database Management, Web Development, Computer Networks, Compiler Design, Neutral Networks, Discrete Mathematics etc.