Suvidha Gakhar

Executed end-to-end multi-channel marketing campaigns across email, nurture, landing pages, and forms using enterprise marketing automation platforms, from design and build through QA, deployment, and optimization. Built and managed campaign programs and workflows, configuring channels, member statuses, success criteria, and performance tracking aligned with business objectives. Designed and maintained complex automation logic using trigger-based and batch workflows, advanced segmentation, tokens, dynamic content, and transition rules to enable personalized customer journeys. Implemented and optimized lead nurturing and lifecycle programs, supporting movement from acquisition through engagement and MQL readiness. Enabled advanced personalization through segmentation logic, dynamic content, and scripting-based personalization techniques across campaigns. Monitored email deliverability, consent management, and data privacy compliance, ensuring adherence to GDPR and internal governance standards. Executed A/B and multivariate testing on subject lines, content, layouts, CTAs, and send times to continuously improve engagement and conversion performance. Produced weekly and monthly performance reports, analyzing engagement, conversion, and lifecycle metrics to deliver actionable optimization insights to stakeholders.

Acted as the main point of contact for all inquiries and issues related to Campaign for CRM Ops and Digital teams, including journey build, journey management, campaign build, and deployment. Developed and executed comprehensive marketing automation strategies to enhance lead generation, nurturing, and customer engagement. Collaborated with cross-functional teams to successfully implement, configure, and optimize Campaign for our Brands. Developed and executed complex campaigns across various channels like email, SMS, and push notifications campaigns leveraging marketing automation tools to personalize content and optimize delivery times. Created and configured complex workflows, campaigns, and personalized customer journeys using Automation tools. Continuously evaluated and recommended enhancements to improve productivity, conversion rates by 3-4%, campaign ROI by almost 20%, and accordingly the sales growth. Conducted A/B testing on various elements of marketing automation campaigns, including subject lines, CTAs, and content, to optimize for engagement and conversion rates. Conducted regular analysis of marketing automation performance metrics, providing insights to optimize campaigns and improve overall effectiveness.

Conceptualizing and setting up automated journey-based campaigns while ensuring ideal frequency to the customer. Performed extensive campaign analysis and reporting daily, weekly and monthly to find growth opportunities. Designed, build, executed and optimized marketing programs and campaigns within Automation tools to deliver measurable results. Conducted A/B testing on subject lines, creative and copy; consistently meet or exceed key performance indicators. Ensured high levels of deliverability and managed list hygiene and database segmentation for optimal targeting.

- Market/ Sales Data Analysis - For targeting more customers related to the products and services provided by the company

- Market Analysis, Data Interpretation and Report Writing - Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations. - To provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models - Interpret data, formulate reports and make recommendations.