Suthasinee Nonthalee

- Act as the bridge between Eucerin Marketing and Eucerin E-Commerce, ensuring Eucerin campaigns drive sell-out across platforms - Own the Eucerin e-commerce campaign calendar, aligning with Eucerin digital sales strategy and joint business plans to deliver profitable GMV growth - Develop Eucerin data-driven promotion strategies based on platform insights and derma skincare market trends - Lead Eucerin e-commerce launches, from concept to execution, to maximize Eucerin visibility and conversion - Track and optimize Eucerin campaign performance (always-on, mega, hero) to drive Eucerin GMV and ROI - Ensure Eucerin stock readiness through close collaboration with Eucerin commercial and supply chain teams - Deliver Eucerin business reviews and insights, scaling best practices across regional / ASEAN teams - Align Eucerin local execution with regional Eucerin guidelines while adapting to local platform dynamics

Ecommerce Marketing Strategy and Planning - Analyze Ecommerce sales and customer data - Create Ecommerce strategies for sales conversion, new product launch and new channel launch including all ecommerce campaign - Create Ecommerce promotion and campaign calendar - Manage product pricing including marketing mechanic such as voucher to ensure profitability Marketing Communication Management - Plan communication channels and strategies - Manage creatives and artworks including coordinate with graphic designer - Plan and contact KOL (Mega/ Mid/ Nano) KOL and influencer from upper to low funnel communication Inventory Management - Forecast each Ecommerce channel stock quantity (daily/ weekly/ monthly/ quarterly/ annually) - Manage Ecommerce channel stock to prevent from stock shortage Advertisement Management - Analyze advertisement performance and create strategy both onsite and offsite advertisement - Allocate budget for each Ecommerce advertising channel including Facebook, Twitter, TikTok, line advertisement - Manage each customer target to ensure both traffic and sales conversion purpose Report Management - Create after campaign analysis report with the suggestion for next actions Profit Management - Manage Ecommerce budget allocation including platform package, advertisement spending and others - Control campaign promotion cost to ensure profitability Customer Service Management - Manage customer case and inquiry for Ecommerce channels to ensure customer satisfaction and meet customer service KPI such as customer chat rate Key Achievement - Lead Laneige brand to be 1st rank sales performance on Shopee platform on all mega campaign in 2022 and 2023 such as 9.9, 11.11 and 12.12

- Manage FMCG health and beauty brand account profitability - Manage to maximize GMV with day-to-day collaboration with clients and channels as Lazada, Shopee and Line - Monitor progress against key online channel performance indicators such as GMV, AOV, AIPO, conversion rate and traffic indicators - Identify and propose additional opportunities for enhancements, improvements or new services with clients such as online channel expansion - Work as a consultant to clients on how to boost online sales through promotion planning, marketing activities and inventory management - Present analysis and recommendations to key stakeholders both client-side and internal team - Lead and manage all online campaigns and initiatives across different online channels - Ensure the best product presentation and visibilities on online channels e.g. Shop in shop to ensure seamless customer journey and maximize conversion - Coordinate with internal cross functional teams and external parties - Works with other departments e.g. Supply chain, Warehouse, Customer service to ensure that everything is ready for go-live - Ensure operational performance on all areas such as on-time shipment - Mange end customer cases from online channels and work with customer service and chat team to ensure the best customer satisfaction - Manage inventory including SKU forecast, new product launch (NPD) and ordering process - Assure consistent sales growth in assigned business by identifying potential opportunities and growing existing business including monitor market trends and competitor activity in assigned

- Boost and drive sales growth to hit online sales channel target as True website, shop in shop on marketplace as Wemall, Lazada, Shopee and C.P. group partner as 7-Eleven and Makro with telco and non-telco products - Manage relationship with partners - Build and execute online sales strategy, activities and campaigns - Manage product assortment to match with customer requirements on each online channel - Manage and set process for new product launch (NPD) e.g. product prebooking - Manage product stock by focus product/SKU priority e.g. ABC grading based on criteria - Monitor sales and store performance to improve channel activities - Manage and improve online channel process and operation - Improve and enhance efficiency for online channel logistics and warehouse - Manage online sales channel customer services and customer case handling

-Initiate and execute offline to online plans for C.P. Group with Sales KPI -Monthly presentation project progress to K. Dhanin Chearavanont -Develop and set 7-Eleven online delivery process and operation plan for Ari branch -Initiate and execute online campaigns for 7-Eleven Ari branch -Develop delivery service for 7-Eleven (Pilot test by branch) -Boost True Money Wallet usage in 7-Eleven Ari branch -Establish Makro online delivery service process (Pilot test by branch) with 6 million baht achievement within 6 months

-Rotation within company key business units as marketing and sales with required delivered projects and targets - Analyze data to initiate projects and plans - Establish and expand True sales channels (True shop at 7- Eleven initiative) - Boost telco sales for targeted areas (Offline Sales) - Manage the projects and cross functional tasks - Build True ecosystem in the University (Ramkhamhaeng University and Assumption University) - Boost True privilege redemption as True point for 7-Eleven nationwide