Sushma Sarah Mathen

• Developed and executed 360° PR campaigns for multiple EV product launches, securing over 200+ Tier 1 media coverages, including Business Today, ET Auto, and CNBC—resulting in ₹37.6+ Cr in earned PR value, 6.2M+ impressions, and 3.21M+ digital engagements. • Led integrated communication for major product launches such as the EiV12 and IeV series, ensuring consistent messaging across earned, owned, and internal platforms. • Leveraged data-driven storytelling to go beyond product specifications—highlighting how Switch Mobility drives public transport innovation, decarbonization, and urban transformation. • Strategically positioned leadership voices within the EV and sustainability discourse through high-impact authored articles, not just media quotes. • Maintained message consistency and brand alignment across all communication assets, including AVs, brochures, press releases, and digital touchpoints.

• Drove high-impact media visibility by closely collaborating with PR agencies, resulting in consistent Tier 1 coverage and increased brand share of voice in the fintech space. • Monitored fintech industry trends to provide real-time insights, enabling proactive reputation management and timely content alignment. • Elevated leadership positioning by securing speaking slots at marquee events and identifying award opportunities, enhancing both visibility and industry credibility. • Forged partnerships with government bodies to launch skilling programs, further aligning M2P with national progress and long-term ecosystem investment. • Conceptualized and executed employee engagement campaigns that boosted internal morale and strengthened M2P's reputation as a purpose-driven employer brand.

• Achieved a 100% reduction in negative media coverage for Chennai based mall related to traffic congestion in its vicinity. Leveraged strong media relationships to encourage location-based reporting rather than brand tagging—without requesting any alteration of facts. • More than doubled brand visibility for a multi-speciality hospital by refining messaging and media targeting. Collaborated with regional media to co-create health awareness segments tied to seasonal patterns—such as monsoon infections and summer stroke prevention—featuring Kauvery doctors as expert voices. • Boosted footfalls for a jewellery brand through the ‘Know Your Diamonds’ campaign. Introduced the SYNTHdetect device in-store to educate customers on distinguishing natural diamonds from lab-grown ones. The campaign generated highly positive social chatter and, more importantly, drove repeat visits from customers accompanied by friends and family.

Key responsibilities: - Put together the media approach and draft press releases, listing releases, media invites and event checklists - Draft quotes, authored articles and blogs on behalf of the client / brand spokesperson - Coordinate press conferences, one-on-one interactions with the media - Look out for industry trends affecting the brand and make appropriate recommendations in the communication strategy

Key responsibilities: - Worked for 'Mr. and Mrs. Khiladis Season - 1', a reality show with real life celebrity couples, telecasted in ZEE TV (Tamil) - Assisted in a show named 'Dance Tamizha Dance-Grand finale' telecasted in ZEE TV (Tamil) where Simran, Lakshmi Rai and Neethu Chandran performed for the night

Key responsibilities: - Worked for 'Tanjore STAR NIGHT' telecasted in VIJAY TV which was a musical night with performances by Andrea, Vijay Prakash, Priya Himesh, Aajid (Junior Super Singer Title Winner) and many more including dance performances by Rukmani, Iniya, Sanjana Singh and more. - Assisted 15 telecasted episodes of 'Namma Veetu Kalyanam - SHOW' telecasted in VIJAY TV.