susan stein

brand marketing consultant

About

A highly creative and innovative MARKETING LEAD with expertise in data-driven strategy development, brand scaling, and consumer experience in digital, mobile, and eCRM. Extensive expertise in promotions, portfolio management, brand management, shopper strategy, market penetration, digital strategy, business development, and team leadership.

Country

united states

City

chicago

Industry

marketing and advertising

Skill

brand development, interactive marketing, digital marketing, digital strategy, social media marketing, creative strategy, integrated marketing, marketing strategy, creative direction, marketing, advertising, mobile marketing, leadership, direct marketing, marketing communications, digital media, art direction, strategy, customer insight, content strategy, brand scaling

Experience

account director and consultant

ddb

2019-4 - 2019-6 · 3 mos

Led McDonald's agency team for value at DDB's We Are Unlimited with national deal campaigns and new national value menu test plan. Work included strategy, comms planning; and creative execution of TV, digital, social and mobile.

brand marketing consultant

2020-10 - Present · 6 yrs

u.s marketing, brand and content team and consultant

mcdonald's corporation

2019-8 - 2020-2 · 7 mos

vice president of production

radiant productions

2000-1 - 2003-1 · 3 yrs 1 mo

Sold feature film projects into senior studio leadership. Collaborated with screenwriters to improve story structure; packaged projects with actors, writer and director. Negotiated writer deals and optioned company material. Produced films with Wolfgang Petersen including, The Perfect Storm, Bicentennial Man, and Instinct.

associate partner, client engagement

vsa partners

2018-3 - 2019-1 · 11 mos

Led agency teams for Kimberly-Clark, Hyatt, Dairy Farmers of America and McDonald's Corp. Developed business-building strategies and marketing solutions by using a unique, multi-disciplinary approach to creative problem solving. Using human centered design thinking, we created consumer behavior-based insights, from a broad range of data intelligence and analytics, to generate impactful strategies and integrated marketing plans. Work included brand development, marketing strategy, advertising, digital, social, media, research and data science.

independent producer

jpmorgan chase & co.

2003-11 - 2005-2 · 1 yr 4 mos

Developed feature film projects WHITEOUT, THAT OTHERS MAY LIVE, and COLD SHELTER with Universal, Warner Bros. and Studio Hamburg respectively.

senior vice president account director

leo burnett

2005-2 - 2008-1 · 3 yrs

* Client: McDonald’s U.S. * Lead McDonald’s U.S. business, a team of 65-70, charged with developing national marketing strategy, retail communications (print and digital), new menu platform/product market testing and brand activation. Includes shopper insights, consumer journey creation and data-based segmentation. * Manage retail innovation efforts to evolve to an all-digital restaurant experience (menu boards, signage, kiosk and mobile). * Negotiate annual agency fee and manage P&L. Business grew 40% during tenure. * Client: Coca-Cola, The McDonald’s Division * Develop national and regional activation ideas for Coke at McDonald’s. Includes creating and executing promotion, digital, TVC and retail program support.