susan fisher

account director

About

Managing Supervisor/Senior Manager of Editorial Relations at G&S Business Communications

Country

united states

City

raleigh

Industry

public relations and communications

Skill

public relations, press releases, media relations, marketing communications, strategic communications, message development, crisis communications, internal communications, newsletters, corporate communications, communications planning, copywriting, social media, publicity, marketing, creative direction, facebook, blogging, content development, ap style, ap stylebook, communication training

Experience

account director

g&s business communications

2013-5 - Present · 13 yrs 5 mos

client service manager

g&s business communications

1988-3 - 2008-10 · 20 yrs 8 mos

* Managed and supervised account team members. * Developed and executed communications plans for clients. Tactics included feature articles, newsletters, videotapes, special events, press conferences and trade shows. * Continually advised clients on most effective public relations strategies. * Partnered with advertising agency to develop complete communications program for client. * Accounts: Rhone-Poulenc Ag Company, Intervet Inc., Tobacco Growers * Association of North Carolina

account executive

ogilvy & mather

1985-4 - 1988-2 · 2 yrs 11 mos

* Wrote handbooks, brochures, newsletters, feature articles, press kits and news releases * planned special events * handled media relations * took photographs * and counseled clients. Accounts: Hardee’s Food Systems, Inc. * Union Carbide Ag Company * Kimberly-Clark Corporation * Reinsurance Facilities Corporation * Ellesmere Development Ltd. * and Atlanta Adopt-A-School Program.

editorial services manager

g&s business communications

2008-11 - 2013-5 · 4 yrs 7 mos

* Led all aspects of planning, developing and managing editorial content for a quarterly print magazine and companion website; circulation increased from 8,000 readers in 2007 to more than 25,000 in 2013. * Wrote editorial letters for top-level executives, including the CEO of a global Fortune 500 client. These letters won national writing awards from 2008 to 2013. * Managed a media relations effort, which, in 2013 alone, secured hits in print, broadcast and social media outlets with a combined circulation of over 70 million readers, listeners and viewers. * Taught educational sessions on media relations as well as grammar and style. Accounts: Syngenta, Great Plains, Novartis Animal Health

Education

public relations

j.f. webb high school in oxford, n.c

1978-1 - 1981-1 · 3 yrs 1 mo

Activities and Societies: Marching and concert band, majorette, Student Council, French club, Advisory Board

university of north carolina at chapel hill

journalism

1981-1 - 1985-1 · 4 yrs 1 mo

B.A., School of Journalism. Public Relations and News Editorial Sequences. Activities and Societies: Phi Beta Kappa Honorary Fraternity, Kappa Tau Alpha Journalism Honorary Fraternity, Phi Eta Sigma Honorary Fraternity, Kappa Tau Alpha Journalism Honorary Society, Carl C. Council Journalism Scholarship, William A. Whitaker Journalism Scholarship, Dean's List - All Semesters