Susanna Polycarpou

General Manager Marketing @ Primo Foods

About

Experienced Marketing Director with a demonstrated history of working in the consumer goods industry. Skilled in Marketing Management, Market Research, Shopper Marketing, Branding, and Fast-Moving Consumer Goods (FMCG). Strong marketing professional with a Bachelor of business & international studies focused in International Marketing from University of Technology, Sydney.

Country

Australia

City

Sydney

Industry

Consumer Goods

Skill

Marketing Strategy, Brand Innovation, Leadership, Brand Architecture, FMCG, Customer Insight, Marketing Management, Brand Management, Trade Marketing, Shopper Marketing, Integrated Marketing, Strategy, Marketing Research, Packaging, Product Innovation, Brand Development, Digital Strategy, digital marketing, Marketing, Market Planning

Experience

General Manager Marketing

Primo Foods

2022-9 - Present · 4 yrs 1 mo

Australia

Chief Marketing Officer

Made Group

2021-12 - 2022-9 · 10 mos

Australia

Marketing Director / M&A lead

The Arnott's Group

2020-7 - 2021-10 · 1 yr 4 mos

Strategy Director - Campbell Arnott's

The Arnott's Group

2020-1 - 2020-7 · 7 mos

Australia

New ventures director - campbell arnotts

The Arnott's Group

2018-3 - 2019-12 · 1 yr 10 mos

Creating new business model and brands for Campbell arnotts

Marketing Director - Campbell's

The Arnott's Group

2014 - 2017 · 3 yrs

Australia

Marketing Director - Arnott's Treating

The Arnott's Group

2012 - 2014 · 2 yrs

Australia

Group Marketing Manager - Tim Tam

The Arnott's Group

2010 - 2012 · 2 yrs

Marketing Manager - Cracker & Crispbreads

The Arnott's Group

2008 - 2010 · 2 yrs

Australia

Brand Management Roles - Arnott's

The Arnott's Group

2005 - 2007 · 2 yrs

Australia

Assistant brand manager

George Weston Foods

2003 - 2005 · 2 yrs

Education

University of Technology Sydney

International Marketing