Susan Holden

Susan Holden

Chief Financial Officer @ Mythology

About

I serve as CFO of a number of different start-up companies. I also consult for many entrepreneurs and am particularly good at helping new businesses in the advertising and related industries, specialty food and start-up technology spaces get organized and get profitable. CFO Clients include: Special Projects Media, Juliet Creative, Extra Card, Real talk Insights and the 11th House Agency. Consulting clients include: Mother NY, DW Northstar, The Magnet Agency, Lone Mountain Wagyu, Billow, Midnight Commercial, Naturally Delicious Catering, Simple Food Solutions, The Hudson Stage Company, Heard City, Fake Love, Combo and Chelsea Pictures as well as many individuals.

Country

United States

City

New York City Metropolitan Area

Industry

Marketing & Advertising

Skill

Television, Entertainment, Television Production, Animation, Commercials, Live Action, Budgeting, Production, Excel, Strategic Planning, Negotiation, Business Strategy, Film, Accounting, Tax, Financial Analysis, Advertising, Creative Problem Solving, Entrepreneur, Marketing Strategy

Experience

Mythology

Chief Financial Officer

Mythology

LinkedIn
2025-5 - Present · 1 yr 5 mos

New York City Metropolitan Area

Mythology is an independent creative company founded and is led by Anthony Sperduti, and Partners Audrey Attal, Ted Galperin, Kim Haxton, and Sophie Mascatello. From our offices in Downtown NYC, our small-ish, multidisciplinary team of writers, designers, art directors, strategists and architects, does big work across branding, advertising and retail design. Clients include Target, Harry's, A24, Figs, HINT and Netflix.

11th House Agency

Chief Financial Officer

11th House Agency

LinkedIn
2020-10 - Present · 6 yrs

New York

11th House is a boutique agency representing exceptional artists in set design, creative direction, film & photo, costume design & styling, movement direction, and casting. We partner with clients and creators who agree that Art is a powerful exchange that can change how we view our world and ourselves. We are based in NY and operate worldwide in fashion, film, and events.

From Prostitutes to Presidents:  Tips to Empower Every Working Girl

Book Author

From Prostitutes to Presidents: Tips to Empower Every Working Girl

2020-4 - Present · 6 yrs 6 mos

Follow on Instagram @WorkingGirlTips This book is full of TIPS that every woman, from the cashier at CostCo to the college grad starting her first corporate job, can use to make her path at the workplace smoother and more successful. We all know that women make 80 cents on the dollar. That we suffer from harassment in the workplace. That we don’t get the same credit for our hard work or ideas. That leadership attributes can make us unlikable. But knowledge can empower us to overcome these obstacles. How do I know? Because I have been in the trenches for many years and responsible for the money for most of that time: waitress, counter worker, retail salesperson, assistant, bookkeeper, accountant, CPA, manager, producer, executive, CFO, CEO, entrepreneur and investor. Consider it your HANDBOOK. The next time someone takes credit for your idea or you want to ask for a raise, whip it out. ALL profits from its publication are donated to charities empowering women in the workplace. Available exclusively at Amazon.

Juliet

CFO

Juliet

LinkedIn
2017-8 - Present · 9 yrs 2 mos

Toronto, ON and Los Angeles, CA

Creative advertising agency in Toronto and Los Angeles. Clients include The Keg restaurants, Sobey's/FreshCo, Canadian Cancer Society, RE/MAX and the DGA of Canada,

Vidmob

Investor

Vidmob

LinkedIn
2015-10 - Present · 11 yrs

Greater New York City Area

The World’s Leading Platform for Intelligent Creative Maximize campaign performance with measurably better ad creative. It’s easy to know which ads are performing better or worse, but do you know why? VidMob’s Intelligent Creative platform tells you why and what to do about it.

FaithStreet

Investor

FaithStreet

LinkedIn
2013-6 - Present · 13 yrs 4 mos

Greater New York City Area

Berkshire Natural Healthy Snacks & Vending

investor

Berkshire Natural Healthy Snacks & Vending

LinkedIn
2011-1 - Present · 15 yrs 9 mos

Northampton, MA

Extra Card (Acquired by Orchard)

Advisor and Investor

Extra Card (Acquired by Orchard)

LinkedIn
2022-1 - 2024-2 · 2 yrs 2 mos

Company sold to Orchard Mortgage 2/7/2024

Extra Card (Acquired by Orchard)

CFO

Extra Card (Acquired by Orchard)

LinkedIn
2018-6 - 2021-12 · 3 yrs 7 mos

Greater Los Angeles Area

Build Your Credit with a Debit Card! Extra is the first debit card that builds credit and earns rewards points just like a credit card. No credit checks. Keep your bank. Apply at extra.app or download the app.

Special Projects

CFO

Special Projects

LinkedIn
2017-8 - 2023-12 · 6 yrs 5 mos

New York, NY and Los Angeles, CA

I managed the M&A process that resulted in the successful sale of this company to publicly held Dolphin Entertainment on October 2, 2023. SPECIAL PROJECTS IS AN EDITORIALLY-MINDED CELEBRITY BOOKING AND CONTENT AGENCY THAT UTILIZES OUR PARTNERS' 20+ YEARS' EXPERIENCE AS MAGAZINE EDITORS, THOUGHT LEADERS, AND STRATEGIC MARKETERS TO ELEVATE MEDIA, FASHION, AND LIFESTYLE BRANDS THROUGH THE UNIQUE USE OF CELEBRITIES AND STORYTELLING. Simply put, SPM brokers the trio of celebrity + Magazine editorial + brands.

The Magnet Agency

CFO USA

The Magnet Agency

LinkedIn
2018-8 - 2020-4 · 1 yr 9 mos

Greater New York City Area

Agency in London, NY and LA representing the best in SET DESIGN, DIRECTORS, PHOTOGRAPHY, LIGHTING DESIGN, ORIGINAL MUSIC, STYLIST, BEAUTY, and CASTING.

Education

Yale University

Yale University

LinkedIn

East Asian Studies and Economics

1980 - 1984 · 4 yrs
NYU Stern School of Business

NYU Stern School of Business

LinkedIn

Accounting

1984 - 1986 · 2 yrs

CPA

Susan Holden's Contact Information

Email

******@***.com

Phone

(**) *** ****

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