Susan Burnash

Author of Spot or Not? (Children's picture book) @ Self-Employed

About

Content Strategist, Marketing and PR Specialist, Content Writer

Country

united states

City

hilton head island

Industry

marketing and advertising

Skill

video production, marketing plan creation, nonprofit marketing coaching, media relations, social media marketing, public relations, press releases, non profits, blogging, integrated marketing, marketing strategy, newsletters, email marketing, marketing, social networking, social media, fundraising, event planning, graphic design, marketing communications, new business development, public speaking, community outreach, leadership, facebook, advertising, nonprofits, training, coaching, editing, strategy, grant writing, strategic planning, copy editing, creative direction, content strategy, video, strategic communications, copywriting, seo, corporate communications, content development, creative writing, internal communications, web content, storytelling, management, event management, writing, digital media

Experience

interim director of communications

hilton head island-bluffton chamber of commerce

2018-9 - 2019-3 · 7 mos

member of board of directors

ama atlanta (american marketing association, atlanta chapter)

2016-4 - Present · 10 yrs 6 mos

director of sales and marketing and project manager

purple duck marketing

2001-11 - 2010-11 · 9 yrs 1 mo

marketing specialist

key client city of kirkland economic development

2007-5 - 2009-8 · 2 yrs 4 mos

Worked with City Manager of Economic Development to create a "Kirkland First" program to encourage residence to support local businesses. Was responsible for communications plan development for program, focus group facilitation, website content and email newsletter development and management. Also provided assistance with all PR Efforts around new program working with local Chamber, various business groups and City officials to increase engagement and participation.

marketing and public relations specialist

key client city of kirkland tourism

2006-2 - 2009-8 · 3 yrs 7 mos

Assisted the City Tourism Manager with all marketing and PR efforts related to promoting tourism and city events. Served as their marketing consultant and content creator for new communication initiatives including the redesign of the City's website, social media applications, monthly e-newsletter and tourism videos. Worked with tourism department creating unique events to increase "heads in beds" for city hotels and resorts including Kirkland Uncorked, now in its seventh year.

board member and marketing committee

kirkland chamber

2007-1 - 2009-1 · 2 yrs 1 mo

Served on the board of the Kirkland Chamber of Commerce to provide leadership and marketing/PR expertise for membership recruitment, retention, and special event promotion. Projects included: Brochure development, e-newsletter development, communications plan development and content creation.

marketing specialist

residence xii

2005-5 - 2007-6 · 2 yrs 2 mos

* Responsibilities included: * Marketing/PR Plan development and execution * Branding and corporate identity development * Referral program development * Media Relations activities * Community outreach/volunteer program development * Fundraising and Event Planning * Video Production

marketing specialist

key client motorola

2001-11 - 2002-9 · 11 mos

* Worked with Marketing Director on new product launch BtoB and BtoC markets. Responsibilities included: * Competitor research and analysis * Corporate messaging development * Marketing plan creation * Marketing collateral design and production * Marketing activities to channel partners and consumers * Campaign management and oversight * Web site redesign and content management * Event/Trade show planning

marketing and public relations manager and video producer and director

cramer

1998-2 - 2001-11 · 3 yrs 10 mos

marketing and public relations manager

century corporation

1989-2 - 1994-10 · 5 yrs 9 mos

* Responsibilities included * Overseeing the launch and operations of 4 retail stores in SC, NC & TX * Developing and implementing integrated marketing and Public Relations plans for retail stores * Leading creative department and freelance designers in the production of all marketing collateral including direct mail, catalogs, monthly newsletters, special promotions and broadcast/print advertising * Evaluating market conditions, customer needs and competition to develop effective marketing strategies * Organizing in-store and fund-raising events with the SIDS Foundation, Warner Brothers, Hanna-Barbera, Marriott Hotels and the Charlotte Symphony, including coordinating celebrity animation artist appearances * Initiatingand executing cross licensing with Warner Brothers, Disney Studios, The Atlanta Braves and NASCAR