Susan Yi
Content Creator
About
I’m a digital marketer with 4+ years of experience in brand and social media marketing, with a current focus on special projects and brand partnerships. Strong marketing professional skilled in Instagram, content marketing, and influencer marketing.
United States
Los Angeles County
Marketing & Advertising
Vendor Relations, Content Strategy, Communication, Marketing Strategy, Brand Management, Campaign Plans, Social Media, Influencer Marketing, Brand Marketing, Event Planning, Marketing, Merchandising, Inventory Management, Retail Sales Experience, Social Media Marketing, Accounts Receivable, Visual Merchandising, Brand Awareness, Branding, Fashion
Experience

Content Creator

Brand Marketing Partnerships Projects Coordinator
• Create launch rollout initiatives and implement quarterly brand marketing strategies for BIPOC-owned brands to drive sales and brand awareness • Build out marketing overview plans and recap decks to ensure all brand partners execute on deliverables and measure the effectiveness of brand marketing initiatives • Oversee all third-party brand partnerships content published on social media channels accumulating more than 1.7M views from Aug to Dec 2020 • Collaborate closely with cross-functional teams to execute compelling content campaigns that drive brand awareness for brand partnership launches • Support on large scale new brands, exclusive collections, and influencer collaboration launches across REVOLVE, REVOLVE Beauty and FWRD • Coordinate needs and assets across multiple departments including editorial, merchandising/buying, social/content, influencer relations, and graphic design

Social Media Manager
• Scheduled out content on a weekly basis to align with the marketing calendar, business goals, and objectives by managing multiple brand accounts and brand voices • Spearheaded the social strategy and execution of Camila Coelho Collection and Superdown Instagram accounts and grew 335K followers from March to Dec 2019 • Managed all content strategy, creative development, and community management • Optimized social strategy for in-house brands and special product launches to increase engagement • Assisted in creative process and project management of creative asset requests across departments including brand partnerships, graphic design, influencer relations, paid marketing, and editorial • Supported in social media strategy and content direction for strategic initiatives including REVOLVE Awards, REVOLVE Festival, and REVOLVE around the World • Supervised all paid third-party partnerships content creation and execution across social media channels

Social Media / Brand Marketing Assistant
• Created UTM link creation and reporting for REVOLVE’s influencer network • Modified data reporting and analytics for all social performance and efforts by consolidating social processes • Managed and maintained Brand Director’s calendar • Assisted with content curation and publishing on Instagram, Youtube, Pinterest, and Twitter

Secretary
Southern California Korean College Student Association
Los Angeles, CA

Events Coordinator
Southern California Korean College Student Association

Accounts Specialist
Los Angeles, CA
-Engage in interaction with 50+ customers per week and perform time-sensitive internal account management -Perform daily account receivable functions with averaging balance of $500,000 weekly -Conduct account analysis and research to determine payment amounts and delinquent accounts -Process all monies and perform day-end reconciliations of 50+ transactions to and from students’ accounts -Act as the liaison between students, parents, faculty, and staff, and the Student Financial Services Department -Resolve customer disputes regarding charges and payments
Susan Yi's Contact Information
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