Susan Stripling

The Adorama Collective is a first-of-its-kind initiative that unites and empowers professional photographers to represent the Adorama family of brands—Adorama, Adorama Rentals, Printique, and Scuba.com. Hand-selected for their expertise, artistry, and leadership, these photographers will guide creatives through the complete journey of image-making: from education and inspiration, to selecting the right gear, to bringing stories to life in print. For the first time, one program brings together every step of the photographic process under one trusted umbrella. The Adorama Collective is more than a representation of world-class talent—it is a movement that redefines how photographers learn, create, and share their work.

Created the premiere online education platform for wedding photographers worldwide. Grew a subscription base to over 2,000 subscribers in the first six weeks of the platform launch. Developed the event strategy for the education platform, including updated quarterly action plans. Created and implemented the social media planning and execution of marketing strategies and community growth. Created and managed the mailing list and communications plan, growing that list to over 30,000 subscribers in under five weeks. Created and wrote the SEO content to land the site on the first page of Google for all relevant search terms. Developed and managed a collaborative team of educators, filmmakers, editors, and copywriters to create courses and workshops. Led in-person workshops as well as created and taught online workshops about marketing, photography skills, post-production techniques, and business. Manage all assets, including a vast library of digital classes, photography, videography, marketing graphics, advertising collateral, and other digital media. Led and facilitated technical support for monthly webinars. Wrote multiple textbooks about photography including The ThinkBook, Wedding Photography Case Studies, Business and Marketing Workbook, Email Template Workbook, and the Business and Finance Handbook.Designed and maintained the school website. Managed the customer support team and community outreach team. Created and launched the Image Competition, resulting in the prestigious Winner’s Gallery. Curated editorial content to increase engagement and subscription growth/retention, increasing in an above industry average renewal rate of members and subscribers.

Created a full-time photography studio from the ground up photographing weddings, theatre, portraits, headshots, corporate, and commercial work. Created and implemented a social media marketing strategy resulting in a large influencer following across multiple platforms. Created and implemented a SEO strategy that resulted in first-page Google results for all desired keywords and increased studio revenue by 25%. Wrote and edited over 450,000 words of website copy resulting in a client conversion increase of 10%. Hired, managed, and grew a team consisting of a studio manager, assistants, associate photographers, makeup artists, stylists, and freelancers. Created a sales workflow that met and exceeded yearly sales goals consistently since 2002. Booked, scheduled, billed and photographed photo sessions of clients. Manage and maintain a studio budget, including bookkeeping, payroll, studio budget, and quarterly expense reports. Edited, color corrected and retouched photographs to produce high quality products for clients. Corporate clients include Canon, Nikon, Truvani, Vervose, the American Musical and Dramatic Academy, Soffer/Namoff, DevaCurl, Epson, and more.

Chosen to be one of a select few ambassadors in this prestigious program. Speak, teach, and educate photographers on behalf of Canon USA at trade shows, conferences, and workshops.

Collaborate with the Dwellsy marketing team to create Dwellsy Lightbox, a portal connecting real estate photographers and property managers throughout the United States. Facilitated communication between photographers and Dwellsy. Created written education for the platform.

Created and delivered online classes as a freelance educator. Content created resulted in a profit of over a $1 million for Creative Live and are amongst their bestselling photography courses. Collaborated with the production and marketing team to increase course reach.