Susan Odle

As CEO and board director, accelerating StorMagic's innovation execution and driving significant growth is my focus. I previously served as StorMagic's chief growth officer, leading all-company initiatives resulting in 600% growth in qualified pipeline, increasing the average channel sales value, securing a strategic OEM agreement and expanding StorMagic's market through net new customer acquisition and engagement. 25 years of experience in frontline and executive leadership across diverse technologies with accountability for sales, channels, technical solutions and operations; I bring a breadth and depth of real-world experience to StorMagic's growth trajectory. Empowering teams to succeed and grow is central to my track record of results. Before joining StorMagic, I was the founder and CEO of 8020CS, COO of BDO Lixar (Acquired) and VP of operations at GFI Software (PE) and Youi.TV (Acquired), amongst other growth roles with scaling technology companies. I was honoured as one of the Top 50 Women in SaaS by The Software Report in 2020 and have successfully navigated multiple M&A events in good and challenging economic conditions.  I'm the author of the business strategy book, "Successful Change". -- About StorMagic We help thousands of customers of all types and sizes use, protect and manage their applications and data at and near the edge. Our solutions are easy to implement and maintain, and eliminate downtime to keep businesses running. StorMagic’s solutions are simple, reliable and cost-effective, without sacrificing enterprise-class performance. Visit www.stormagic.com.

8020CS founder and Successful Change author Susan Odle has helped scaling businesses identify what is blocking growth, profitability, and efficiency for over twenty-five years. She is an expert in achieving leadership alignment that drives strategic change and delivers sustainable results. The book Successful Change is a comprehensive strategic change guide based on real-world case studies. In it, you'll find methods to navigate complex challenges, execute change, and develop lifelong skills in strategic growth. Strategic change is about people buying into doing things in a new way. If people don't buy in at all levels of the organization, change will not stick. Buy it today on Amazon.

The Ottawa Music Industry Coalition's mandate is to Empower, Educate, and Entertain musicians, residents and visitors to the City of Ottawa; through advocacy, professional development, and programming. Susan was appointed as President and brings her deep experience in operational change and performance to the diverse and committed Board of Directors.

I was accountable for leading a team of 200 professional services professionals (Lixar) through the profitable integration into BDO's Advisory Practice post-acquisition. I led teams dispersed across Canada of multidisciplinary application and data engineering practices, business analysis, and program and project management. I continuously improved day-to-day operations that increased profitability while fostering and maintaining a supportive employee experience in delivering outstanding service to clients.

Accountable for GFI's back-office operations, including systems and infrastructure, data analysis, customer support, sales operations and sales engineering. I successfully led operational change in converting complex licensing catalogues from perpetual to recurring. Significant savings in operating costs, while more than doubling channel partner satisfaction, led to recognition as one of the top-50 female leaders in tech in North America in 2020. GFI Software (www.gfi.com) (Aurea SMB) is a unit of Aurea Software (www.aurea.com), an ESW Capital portfolio company service 80,000 customers, 100 distributors, and 8000 resellers worldwide.

Executive advisory services to Positive Venture Group clientele on revenue operations related challenges.

Reporting to the CFO, I led contracting, sales engineering and cross-functional collaboration with senior management to continuously improve business operations through change and optimization that supported revenue growth. I led data room management (until the time I left) working on securing the last round of funding, prior to You.i TV being acquired by WarnerMedia. _________ You.i Engine software platform enables TV and media companies worldwide to create fans, engage users, and convert customers. You.i Engine allows brand owners to build personalized, profitable experiences quickly on all platforms - mobile devices, set-top boxes, game consoles, and streaming devices - from a single code base. Brands such as NBA, Disney, National Geographic, Cartoon Network, Fox and the Canadian Football League are spearheading direct-to-consumer strategies using You.i Engine-powered TV applications. You.i Engine has been licensed in major industry genres, including entertainment, kids, sports, and news.

As co-founder, I led Business Development, Sales, Marketing and the PMO. We helped clients succeed at operational change that contained the risk and costs associated with large, distributed IT Assets. IT Asset Management (ITAM) and IT Service Management (ITSM) consultancy delivering advisory and full-stack services to large enterprises in Canada and the United States. Clients included WorkSafe BC, Kansas City Power & Light Company, Standard Insurance, etc.

• Managed all revenue related activity, partners and Microsoft alliance • Closed first enterprise sale of new product in new market (15,000 seat account) • Retained customers dissatisfied with product functionality through strength of relationship • Responsible for business development, sales and first-level pre-sales systems engineer activities

• Advisory consultant to CEOs, VP Sales, VP Marketing, VP Business Development • Go-to-market strategies, sales / pipeline methodologies, channel plans and marketing programs • Held virtual management roles: VP Operations - Peak Sales Recruiting, Director Channels - MultiCorpora R&D, VP Strategic Accounts - The Pythian Group and Acting VP Marketing - AssetMetrix (acquired by Microsoft)