Susan Gu
Greater China General Manager
About
A passionate business leader driven to deliver results with high level strategic and innovative thinking. • “Big picture” global perspective as well as in depth knowledge of the emerging Chinese market • Rich experience in both fast moving consumer goods and highly regulated health care category. • Solid track record of multiple global brand building over 20 years, from start up to market leaders. • Set up digital marketing and e-commence business model and grow the team capability/infrastructure for Pfizer consumer healthcare in China. • Skilled and dedicated leader with coaching acumen attuned to the culture and quality of the global team.
China
Jing'an District
Pharmaceuticals
Brand Management, Customer Insight, FMCG, Market Planning, Marketing Management, Marketing Communications, Digital Marketing, Market Research, Brand Equity, Marketing Strategy, Consumer Products, Brand Architecture, Marketing Research, Product Marketing, Market Analysis, Shopper Marketing
Experience
Greater China General Manager
Haleon
Shanghai, China
Great China General Manager at GSK Consumer Healthcare
GSK Consumer Healthcare Greater China
Shanghai
Cluster General Manager
Pfizer Consumer Healthcare
China/HK/Singapore/Malaysia,
General Manager
Pfizer Consumer Healthcare
China
Set and lead the strategic direction and manage overall Pfizer consumer healthcare P&L in China. Lead a superior product portfolio including Caltrate, Centrum, Robitussin and exclusive distribution of antihistamine product Zyrtee and Xyal.
Healthy appearance & healthy aging global lead
Pfizer Consumer Healthcare
Madison, new jersey
Lead global brand vision, strategy and innovation development for Caltrate, Chapstick and IMEDEEN.
Caltrate Global Franchise Team Lead
Pfizer
New Jersey, US
Responsible for strategic development, innovation and global commercialization for Caltrate, the #1 global bone health brand.
Senior Director: Dietary Supplement Marketing and Modern Trade Sales
Pfizer
Shanghai
* Led a team of 150+ marketing and sales colleagues to enter into the dietary supplement category and emerging channels, * Created two different business models and launched Centrum ProNutrient and IMEDEEN, * Established a viable e-commerce model.
Marketing Director
Pfizer Consumer Healthcare
Shanghai
Responsible for portfolio management, new product road map development, 3-year strategic plan development, annual plan direction and communiction campaign development and ethical channel marketing plan development with the @100 colleagues in the organization.
Category Director
Pfizer
Shanghai
Responsible for the management of all brands in PCH China, including the development of brand P&L, new product innovation, ATL communication campaign and BTL activation platform with ~30 colleagues in the organization
Senior Marketing Manager
Pfizer
Shanghai
Responsible for Caltrate and Centrum brand management
Senior Brand Manager
Unilever
Responsible for brand P&L preparation, ATL communication plan and campaign development as well as BTL activation platform development and execution.
Education
China Europe International Business School (CEIBS)
EMBA
Susan Gu's Contact Information
Phone
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