Susan Chee

Gov@Publicis is Starcom's dedicated public sector unit within Publicis Groupe. I lead one of three specialist teams within it, focused on government clients across the healthcare, education and manpower sectors. My role sits firmly on the strategic side, setting the direction for integrated media campaigns, providing senior counsel to clients and ensuring the work is both effective and appropriately calibrated to the nuances and demands of public sector communications. People development is an equally important part of what I do. Building a capable, motivated team and maintaining high standards of delivery has been central to how I have approached this role. Highlights - Led multi-year integrated media programmes for government ministries and statutory boards across healthcare, education and manpower - Built and sustained senior client relationships grounded in trust, strategic counsel and consistent delivery - Work recognised across Markies, Marketing Excellence Awards and the Singapore Media Marketing Awards, with particular strength in the healthcare category

Led account servicing and media planning for a portfolio of clients across FMCG and F&B, overseeing integrated campaigns spanning Paid, Owned and Earned channels. Provided strategic counsel to clients and supported new business development including pitch strategy and delivery. Also took an active role in mentoring team members through their day-to-day development. Core Expertise Account Management | Integrated Media Planning | Digital & Social Media Strategy | New Business Development | FMCG & F&B

I led IAS representing the advertising and communications sector in Singapore, driving professional standards, talent development and industry advocacy across the local marketing and media ecosystem. Highlights - Conceptualised and initiated a first-of-its-kind digital marketing and content creation programme in collaboration with NUS-ISS, SMA and IAS, signing a landmark MOU to address critical digital skills gaps in the communications workforce - Established partnerships with government agencies including ESG and e2i to support workforce development and raise professional standards across the industry - Oversaw the delivery of industry-wide initiatives spanning professional training, networking platforms and award programmes Core Expertise Industry Leadership | Stakeholder Engagement | Public-Private Partnerships | Talent Development | Workforce Development | Events Management | Communications & Advertising

I led a team of 12, managing a portfolio of Singapore's most prominent brands across retail, property, travel, lifestyle and FMCG. The breadth and calibre of clients demanded strong strategic leadership, sharp commercial instincts and the ability to manage complexity across multiple accounts simultaneously. Highlights - Managed a portfolio of top local and global brands including Changi Airport Group, CapitaLand, Mandai Wildlife Group, NTUC FairPrice and Asia Pacific Breweries (Heineken) — with total portfolio billing exceeding SGD 50 million - Played a key role in winning several significant new business pitches including Changi Airport Group, CapitaLand and NTUC FairPrice - Achieved above-benchmark scores in the independent bi-annual client satisfaction audit for Changi Airport Group, conducted by third-party consultancy Ebiquity Core Expertise Integrated Media Strategy | AOR Management | Media Planning & Buying | New Business Development | Digital Media | Retail & Property | Travel & Leisure | FMCG | Team Leadership

Managed AOR accounts for F&N and AmorePacific, overseeing integrated media planning across multi-brand portfolios and developing tailored strategies for individual brands within each client's stable. Core Expertise Media Planning & Buying | Integrated Media | AOR Management | Account Management | FMCG | Beauty & Lifestyle

A 5 year tenure at ZenithOptimedia where I progressed through 3 successive roles from Manager to Associate Director, taking on increasing client responsibility and consistently delivering across a diverse, high-value portfolio spanning travel, alcohol, luxury, beauty and FMCG. Highlights - Secured significant new business wins including Asia Pacific Breweries and Changi Airport Group, with combined estimated billings exceeding SGD 24 million - Awarded Grand Prix at the Singapore Media Awards 2011 for Heineken's "Office Chair Grand Prix" campaign - Managed an extensive client portfolio spanning Changi Airport Group, Wildlife Reserves Singapore, Asia Pacific Breweries, Clarins, Wearnes Automotive, Swarovski and FrieslandCampina Core Expertise AOR Management | Media Planning & Buying | Integrated Media Strategy | Digital Media | New Business Development | Travel & Leisure | FMCG & F&B | Beauty & Luxury

Supported the Business Director across key accounts, contributing to integrated media planning and campaign execution across public sector and retail categories. Highlights - Led media planning for a nationwide public awareness campaign on dengue prevention for the National Environment Agency - Contributed to the media launch of Uniqlo's first ever retail store in Singapore in 2009 Core Expertise Media Planning & Buying | Integrated Media | Digital Media | Public Sector | Retail | Account Management

Inclusive of 2 years' exemption from Polytechnic Diploma