Suruchi Srivastava

- Work closely with the Corporate Communications team to develop, manage and execute purposeful PR influencer and celebrity strategies that support our brand marketing initiatives - Write and draft a variety of communication materials including influencer/content creator briefs, influencer and media pitches, press releases, media advisories, promotional materials, web copy and interview briefs - Develop reports outlining successes and key learnings on influencer/celebrity programs and media Assist with the planning and execution of media events including press conferences, product launches, corporate announcements, team announcements, etc. - Media relations: host media at events, pitch stories and segment ideas to media, build and maintain media contacts - Support with daily media monitoring and distribution of media clips to the company

• Create full-service PR and Digital Marketing strategies to create one voice for your brand, across all platforms – media, events, influencer campaigns and social media platforms. • Create 360° campaigns that bridge the gap between traditional, digital and experiential brand marketing. • Build ongoing relationships with key media and influencers on behalf of your brand • Corporate communications • Strategic media outreach • Establish communication strategies & tactics in partnership with your brand’s marketing team • Create strategic launch initiatives • Develop targeted media pitches with dedicated story angles, focused on your brand • Secure brand placement opportunities in relevant outlets •Media Tours & Desk Sides •Press Release Writing

• Exceeded sales goals consistently • Identified customer needs and provides advice and guidance regarding financial solutions that are in the best interests of customers • Worked collaboratively within the branch and with TD partners to deliver the desired customer experience and achieve overall business objectives • Processed account openings and all credit applications • Collaborated with TD partners to identify referral opportunities that further grow the customer’s relationship with TD beyond personal banking

• Acted as the primary coordinator to the branch in responding to customers' phone and face-to-face enquiries, using standard procedures and reporting non-standard activities if required • Processed investigations for client inquiries • Processed transactions in compliance with standardized customer service operating procedures, industry regulations and TD's Code of Conduct and Ethics to contribute in the achievement of operational excellence • Identified customers' needs and recommend banking solutions from established options to ensure a positive customer experience • Welcomed customers and maintain an inviting space in all common areas of the branch

• Processed financial transactions like deposits, withdrawals and bill payments as per standardized operating procedures, industry regulations and TD's Code of Conduct and Ethics • Determined customer needs to recommend solutions specific to those needs while exercising discretion in confidential matters • Responded and resolved customers' concerns using standard procedures and escalating non-standard activities, as necessary • Achieved assigned goals and business objectives by promoting banking solutions and completing business processes in a timely and accurate manner • Connected personally with customers to advise them appropriately and clearly on banking solutions and processes

• Worked with several artists, including conducting a cover shoot and interview with MAGIC! for the magazine • Contributed to the marketing of the company through social media • Organized concerts with several Canadian artists • Conducted several interviews with artists including Michael Buble, Ed Sheeran, Nick Cannon, Don Cherry, etc for Faze TV and wrote editorial articles. • Represented as media and conducted interviews at the Much Music Video Awards, The Juno Awards, Canada’s Walk of Fame, Canadian Music Week, and World Mastercard Fashion Week • Hosted a pop culture segment on Kiss 92.5 radio channel on Sunday with RJ Will Menzies

•Designed, executed, and implemented International Students Day event in partnership with City of Toronto, Maple Leafs Sports and Entertainment (MLSE) and Toronto FC • Coordinated with all post-secondary institutions and student unions in Ontario • Booked talent and vendors • Designed marketing strategies with minimum budget • Hired and assigned duties to staff and volunteers

• Tended to the queries of all 200 stores in the Business Improvement Area • Planned and assisted the event coordinator with all logistics of special events • Personally looked after all catering facilities at the event such as menu planning, selection of the caterer, cost estimation, food counter set up, etc • Assisted the event manager in preparing the budget for the entire event • Ensured smooth organization of entire event

• Worked with Councillor Crisanti of Ward 1 during campaign season • Acted as liaison between constituents and City of Toronto staff • Visited constituents and noted their personal and community grievances • Provided effective verbal and written communications to all inquiries and requests for City services