Surjeet Singh Bal
Chief Executive Officer
About
CEO-level leader with 29+ years of experience across both OEM and automotive retail/distribution ecosystems, including leadership roles within dealer networks and close alignment with leading automotive brands.Unique blend of top-level strategic exposure and deep on-ground execution across sales, dealer network operations, retail finance, and motor insurance. Proven track record of driving P&L performance, scaling multi-location businesses, and improving profitability through integrated revenue models.Extensive experience across leading OEM ecosystems including Hyundai, Maruti Suzuki, Mahindra, and Harley-Davidson, spanning mass, premium, and lifestyle segments.Core strengths:• OEM & Dealer Network Integration• P&L Management & Profitability• Automotive Retail & Distribution Leadership• Retail Finance & Insurance Monetization• Sales Growth & Market Expansion• Customer Lifecycle & After-Sales ExcellenceMBA (Marketing & Finance) from IIM Calcutta and BE (Hons) in Computer Engineering from University of Mumbai.Currently open to Board, Advisory, and senior leadership roles across automotive, mobility, and consumer businesses.
India
Navi Mumbai
Automotive
Financial Decision Making, Revenue Growth Stategy, Key Account Management, Financial Analysis, Retail Finance, Motor Insurance, Digital Transformation, Change Management, EV Strategy, Sales Strategy, Financial Planning & Analysis, Dealer Network Management, Automotive Industry, Business Transformation, P&L Management, Strategic Planning
Experience

Chief Executive Officer
Pugalia Group of Companies (Hyundai)
Mumbai
Job Responsiblities :- 1. Looking after the complete functioning of the Hyundai dealerships. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedure for efficient functioning of the dealership, and implementing the same.

Chief Executive Officer
Concept Group of Companies (MG & Jeep)
Ahmedabad
Job Responsiblities :- 1. Looking after the complete functioning of the MG & Jeep dealerships. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedure for efficient functioning of the dealership, and implementing the same.

Managing Director - India, & COO - Global.
Open Dhi Private Ltd (Formerly Known as "Newforce Global Services India Pvt Ltd").
Mumbai, Maharashtra, India
Dhi is a leading technology company focused on delivering innovative products that empower businesses to connect with their customers, foster strong communities and grow their bottom line. Dhi Group is a dynamic and diversified organization that comprises three unique companies, namely Newforce, ADT and MAAS. Dhi Group has established a strong foothold in the SAAS market with a global presence across various countries. Dhi Newforce B2B SAAS platform offers IT Consulting, Sub-Contracting Solutions, HR and Global Mobility Solutions and Management Consulting EOR and PEO Service offerings for highly skilled IT and Non-IT HR Solutions. Dhi Newforce B2B SAAS platform is for clients to subscribe for digital eco-system processes offering CRM, SCM, HR and Finance. Job Responsibilities :- 1. Looking after the two business verticals, namely Manpower Staffing for highly skilled IT Professionals, and Payroll Services across the Globe (including India).

Chief Executive Officer
Mumbai, Maharashtra, India
Job Responsibilities :- 1. Looking after the complete functioning of the Mahindra dealership. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedures for efficient functioning of the dealership, and implementing the same. Achievements :- The dealership bagged regular Bulk deals from the following esteemed clients in a short span of its operations. 1. Deal for 389 vehicles received from "Maharashtra State Police". 2. Deal for 39 Vehicles received from "Adani Electricity Mumbai Ltd". 3. Deal for 25 Electric Vehicles received from "Meru Mobility Tech Pvt Ltd". 4. Deal for 9 Vehicles received from "Reliance Industries Ltd".

Chief Executive Officer
Pugalia Group Of Companies (Hyundai)
Mumbai, Maharashtra, India
Job Responsibilities :- 1. Looking after the complete functioning of the Hyundai dealerships. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedures for efficient functioning of the dealership, and implementing the same. 4. Training & Development of Manpower. 5. Coordinating with “Hyundai Motor India Ltd” towards the functioning of the dealership. Achievements :- 1. Dealership has been recognized with a “Platinum Status” by “Hyundai Motor India Ltd (HMIL)” within two years of the start of its business. 2. Dealership has been constantly appreciated by “HMIL” for its excellence in Sales domain. Dealership had maintained the pole position across Mumbai zone (comprising of Mumbai, Navi Mumbai & Thane) for 9 consecutive months. 3. Sales team has been rated as All-India number-3 in CY-2018, & All-India number-4 in CY-2017 during the “Annual Sales Skill Contest” conducted by “HMIL”. 4. Bought a strong Product focus in the Sales department. 5. Bought Retail Finance focus in the Sales department.

Chief Executive Officer
Ailsinghani Group Of Companies (Hyundai)
Navi Mumbai, Maharashtra, India
Job Responsibilities 1. Looking after the complete functioning of the Hyundai dealership. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedures for efficient functioning of the dealership and implementing the same.

Chief Executive Officer
Moharir Group Of Companies (Mercedes-Benz)
Nashik, Maharashtra, India
Job Responsibilities :- 1. Looking after the complete functioning of the Mercedes-Benz dealership. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedures for efficient functioning of the dealership and implementing the same.

Executive Director
SAP Holdings & Leasing Pvt Ltd. (Hyundai)
Navi Mumbai, Maharashtra, India
Job Responsibilities :- 1. Looking after the complete functioning of the Hyundai dealership. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedures for efficient functioning of the dealership, and implementing the same. Achievements :- 1. Dealership was rated by “Hyundai Motor India Ltd” as the top performing dealership in Service portfolio for the first time 15 years. 2. Bought a strong Product focus in the Sales department. 3. Bought Retail Finance focus in the Sales department.

Executive Director
Bafna Group Of Companies (Harley-Davidsion, Hyundai & Maruti)
Mumbai, Maharashtra, India
Job Responsibilities :- 1. Looking after the complete functioning of Harley-Davidson, Hyundai & Maruti dealerships. 2. Ensuring that the targets are achieved for Sales, Service, P&A and Merchandise business. 3. Developing systems and procedures for efficient functioning of the dealership, and implementing the same. 4. Recruitment and training of manpower. 5. Conducting HOG rides so as to strengthen relationship with existing Harley customers. 6. Providing new business avenues for diversification of Bafna Group. Achievements :- 1. “Seven Islands Harley-Davidson” was rated as the number-1 dealership in India by “Harley Davidson India” in terms of Vehicle Sales. 2. The dealership was rated as Number-in India in terms of the Customization of Vehicles (“Parts & Accessories” Sales).

Manager
Mahindra & Mahindra Limited ,Automotive Sector
Mumbai, Maharashtra, India
Job Responsibilities :- 1. Looking after the marketing & sales activities of accessories business in Western region, comprising of three states namely Maharashtra, Gujarat & Goa. 2. Achieving sales targets through M&M dealers in the Western region. The accessories business primarily focused on Scorpio accessories.
Surjeet Singh Bal's Contact Information
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