Surjeet Singh Bal

Surjeet Singh Bal

Chief Executive Officer

About

CEO-level leader with 29+ years of experience across both OEM and automotive retail/distribution ecosystems, including leadership roles within dealer networks and close alignment with leading automotive brands.Unique blend of top-level strategic exposure and deep on-ground execution across sales, dealer network operations, retail finance, and motor insurance. Proven track record of driving P&L performance, scaling multi-location businesses, and improving profitability through integrated revenue models.Extensive experience across leading OEM ecosystems including Hyundai, Maruti Suzuki, Mahindra, and Harley-Davidson, spanning mass, premium, and lifestyle segments.Core strengths:• OEM & Dealer Network Integration• P&L Management & Profitability• Automotive Retail & Distribution Leadership• Retail Finance & Insurance Monetization• Sales Growth & Market Expansion• Customer Lifecycle & After-Sales ExcellenceMBA (Marketing & Finance) from IIM Calcutta and BE (Hons) in Computer Engineering from University of Mumbai.Currently open to Board, Advisory, and senior leadership roles across automotive, mobility, and consumer businesses.

Country

India

City

Navi Mumbai

Industry

Automotive

Skill

Financial Decision Making, Revenue Growth Stategy, Key Account Management, Financial Analysis, Retail Finance, Motor Insurance, Digital Transformation, Change Management, EV Strategy, Sales Strategy, Financial Planning & Analysis, Dealer Network Management, Automotive Industry, Business Transformation, P&L Management, Strategic Planning

Experience

Pugalia Group of Companies (Hyundai)

Chief Executive Officer

Pugalia Group of Companies (Hyundai)

2024-12 - 2026-4 · 1 yr 5 mos

Mumbai

Job Responsiblities :- 1. Looking after the complete functioning of the Hyundai dealerships. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedure for efficient functioning of the dealership, and implementing the same.

Concept Group of Companies (MG & Jeep)

Chief Executive Officer

Concept Group of Companies (MG & Jeep)

2024-3 - 2024-12 · 10 mos

Ahmedabad

Job Responsiblities :- 1. Looking after the complete functioning of the MG & Jeep dealerships. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedure for efficient functioning of the dealership, and implementing the same.

Open  Dhi Private Ltd (Formerly Known as "Newforce Global Services India Pvt Ltd").

Managing Director - India, & COO - Global.

Open Dhi Private Ltd (Formerly Known as "Newforce Global Services India Pvt Ltd").

2021-2 - 2024-1 · 3 yrs

Mumbai, Maharashtra, India

Dhi is a leading technology company focused on delivering innovative products that empower businesses to connect with their customers, foster strong communities and grow their bottom line. Dhi Group is a dynamic and diversified organization that comprises three unique companies, namely Newforce, ADT and MAAS. Dhi Group has established a strong foothold in the SAAS market with a global presence across various countries. Dhi Newforce B2B SAAS platform offers IT Consulting, Sub-Contracting Solutions, HR and Global Mobility Solutions and Management Consulting EOR and PEO Service offerings for highly skilled IT and Non-IT HR Solutions. Dhi Newforce B2B SAAS platform is for clients to subscribe for digital eco-system processes offering CRM, SCM, HR and Finance. Job Responsibilities :- 1. Looking after the two business verticals, namely Manpower Staffing for highly skilled IT Professionals, and Payroll Services across the Globe (including India).

RANDHAWA MOTORS (A Div. of Randhawa Automobile Engg. Pvt. Ltd.)

Chief Executive Officer

RANDHAWA MOTORS (A Div. of Randhawa Automobile Engg. Pvt. Ltd.)

LinkedIn
2019-6 - 2020-11 · 1 yr 6 mos

Mumbai, Maharashtra, India

Job Responsibilities :- 1. Looking after the complete functioning of the Mahindra dealership. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedures for efficient functioning of the dealership, and implementing the same. Achievements :- The dealership bagged regular Bulk deals from the following esteemed clients in a short span of its operations. 1. Deal for 389 vehicles received from "Maharashtra State Police". 2. Deal for 39 Vehicles received from "Adani Electricity Mumbai Ltd". 3. Deal for 25 Electric Vehicles received from "Meru Mobility Tech Pvt Ltd". 4. Deal for 9 Vehicles received from "Reliance Industries Ltd".

Pugalia Group Of Companies (Hyundai)

Chief Executive Officer

Pugalia Group Of Companies (Hyundai)

2015-10 - 2019-5 · 3 yrs 8 mos

Mumbai, Maharashtra, India

Job Responsibilities :- 1. Looking after the complete functioning of the Hyundai dealerships. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedures for efficient functioning of the dealership, and implementing the same. 4. Training & Development of Manpower. 5. Coordinating with “Hyundai Motor India Ltd” towards the functioning of the dealership. Achievements :- 1. Dealership has been recognized with a “Platinum Status” by “Hyundai Motor India Ltd (HMIL)” within two years of the start of its business. 2. Dealership has been constantly appreciated by “HMIL” for its excellence in Sales domain. Dealership had maintained the pole position across Mumbai zone (comprising of Mumbai, Navi Mumbai & Thane) for 9 consecutive months. 3. Sales team has been rated as All-India number-3 in CY-2018, & All-India number-4 in CY-2017 during the “Annual Sales Skill Contest” conducted by “HMIL”. 4. Bought a strong Product focus in the Sales department. 5. Bought Retail Finance focus in the Sales department.

Ailsinghani Group Of Companies (Hyundai)

Chief Executive Officer

Ailsinghani Group Of Companies (Hyundai)

2015-1 - 2015-9 · 9 mos

Navi Mumbai, Maharashtra, India

Job Responsibilities 1. Looking after the complete functioning of the Hyundai dealership. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedures for efficient functioning of the dealership and implementing the same.

Moharir Group Of Companies (Mercedes-Benz)

Chief Executive Officer

Moharir Group Of Companies (Mercedes-Benz)

2014-3 - 2014-12 · 10 mos

Nashik, Maharashtra, India

Job Responsibilities :- 1. Looking after the complete functioning of the Mercedes-Benz dealership. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedures for efficient functioning of the dealership and implementing the same.

SAP Holdings & Leasing Pvt Ltd. (Hyundai)

Executive Director

SAP Holdings & Leasing Pvt Ltd. (Hyundai)

2013-1 - 2014-2 · 1 yr 2 mos

Navi Mumbai, Maharashtra, India

Job Responsibilities :- 1. Looking after the complete functioning of the Hyundai dealership. 2. Ensuring that the targets are achieved for Sales, Service and Spares through the departmental heads. 3. Developing and strengthening systems and procedures for efficient functioning of the dealership, and implementing the same. Achievements :- 1. Dealership was rated by “Hyundai Motor India Ltd” as the top performing dealership in Service portfolio for the first time 15 years. 2. Bought a strong Product focus in the Sales department. 3. Bought Retail Finance focus in the Sales department.

Bafna Group Of Companies (Harley-Davidsion, Hyundai & Maruti)

Executive Director

Bafna Group Of Companies (Harley-Davidsion, Hyundai & Maruti)

2004-5 - 2012-12 · 8 yrs 8 mos

Mumbai, Maharashtra, India

Job Responsibilities :- 1. Looking after the complete functioning of Harley-Davidson, Hyundai & Maruti dealerships. 2. Ensuring that the targets are achieved for Sales, Service, P&A and Merchandise business. 3. Developing systems and procedures for efficient functioning of the dealership, and implementing the same. 4. Recruitment and training of manpower. 5. Conducting HOG rides so as to strengthen relationship with existing Harley customers. 6. Providing new business avenues for diversification of Bafna Group. Achievements :- 1. “Seven Islands Harley-Davidson” was rated as the number-1 dealership in India by “Harley Davidson India” in terms of Vehicle Sales. 2. The dealership was rated as Number-in India in terms of the Customization of Vehicles (“Parts & Accessories” Sales).

Mahindra & Mahindra Limited ,Automotive Sector

Manager

Mahindra & Mahindra Limited ,Automotive Sector

2001-10 - 2004-4 · 2 yrs 7 mos

Mumbai, Maharashtra, India

Job Responsibilities :- 1. Looking after the marketing & sales activities of accessories business in Western region, comprising of three states namely Maharashtra, Gujarat & Goa. 2. Achieving sales targets through M&M dealers in the Western region. The accessories business primarily focused on Scorpio accessories.

Education

Indian Institute of Management, Calcutta

Indian Institute of Management, Calcutta

LinkedIn

Marketing & Finance

1994 - 1996 · 2 yrs
Vivekanand Education Society's Institute Of Technology

Vivekanand Education Society's Institute Of Technology

LinkedIn

Computer Engineering

1987 - 1991 · 4 yrs

Surjeet Singh Bal's Contact Information

Email

******@***.com

Phone

(**) *** ****

Find the Right Leads
Find Verified Contact Data

Try with: Jensen Huang @ nvidia.com Click to autofill
LeadContact awards, five-star ratings, and GDPR compliance badges

What LeadContact does well

Find verified emails, phone numbers, and decision-makers with 98% accuracy.

Find Leads

Find Leads

Find the right people by company, role, industry, location, and more.

925M+ professional profiles

Find Leads
Find Emails

Find Emails

Access verified email addresses for your target contacts.

657M+ emails

Find Emails
Find Phone Numbers

Find Phone Numbers

Get cross-validated phone data from multiple top sources.

239M+ phone numbers

Find Phone Numbers

More Accurate. Lower Cost.

Find contact data in 1 tool with 98% accuracy

LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.

LeadContact Logo
Competitor Tools

All these = $289 per month

Great conversations start with the right contact.

It’s time to find yours.