Suresh Gajendran

As Deputy General Manager & Head – (Marketing & Branding) at Bank of Baroda, I provide strategic leadership to the bank’s brand, marketing, and customer engagement agenda across India and international markets. My mandate is to ensure that brand strategy directly supports enterprise priorities—growth, trust, digital transformation, and long-term stakeholder value. I work at the intersection of customer insight, business strategy, and brand governance, translating market intelligence into initiatives that strengthen brand equity, accelerate digital adoption, and support sustainable business performance. My experience spans enterprise brand stewardship, product and portfolio positioning, and high-impact, large-scale marketing programs aligned with regulatory and reputational imperatives of a leading public sector bank. Recognized for a measured, outcomes-driven leadership approach, I collaborate closely with senior leadership teams to drive clarity, consistency, and accountability across brand and customer touchpoints. I remain focused on enabling Bank of Baroda’s continued evolution as a future-ready, globally trusted financial institution, delivering enduring value to customers, shareholders, and society.

Chennai Zone—covering state of Tamil Nadu & Puducherry for a second assignment as Deputy Zonal Head. Leading end-to-end Zonal Banking operations across Tamil Nadu & Puducherry. Drove strong business growth with focused oversight on NPA management, regulatory compliance, and risk governance. Strengthened IT and operational infrastructure, improved customer satisfaction outcomes, and ensured disciplined execution of organizational priorities and strategic initiatives.

Deputy Zonal Head in Chandigarh Zone - Oversaw comprehensive banking operations across Punjab, Haryana, Himachal Pradesh, and Jammu & Kashmir. Played a key role in expanding the bank’s regional footprint, strengthening NPA management and recovery initiatives, streamlining operational processes, and enhancing team performance through focused leadership and performance management.

Developed and maintained strategic relationships with government officials, regulatory bodies, and industry partners to advance organizational goals.

A seasoned marketing and brand management professional with extensive experience in developing and executing integrated communication strategies across corporate and product/segment levels. Spearheads pan-India marketing and brand engagement campaigns aligned with business objectives, while managing creative development from concept to execution in collaboration with internal teams and agencies. Adept at leading digital marketing initiatives—including SEO, SEM, email marketing, content strategy, CRM, retargeting, and automation—and was instrumental in conceptualizing and launching the social media outreach for Bank of Baroda. Oversees all creative outputs across mediums like brochures, banners, and posters, ensuring brand consistency and strategic alignment. Expert in media planning and buying across Print, Digital, TV, Radio, and OOH, including negotiations with agencies and direct media houses to secure cost-efficient placements. Utilizes market research and consumer insights to select optimal media channels and regularly evaluates campaign performance, providing strategic feedback to leadership. Also manages public relations and CSR initiatives, ensuring cohesive and impactful communication with key audiences nationwide.

Creative, Brand Management & Social Media Management

Zonal Marketing Manager for Chennai Zone covering four States - Tamil Nadu , Andra Pradesh , Karanataka & Kerala

Digital Marketing & Website Management