Surbhi Nahata (She/Her)

Product Marketing Manager @ Whatfix

About

A product marketing professional with focused experience in developing innovative B2B marketing campaigns and strategies across SaaS. I believe in result-oriented communication, with an endeavour to achieve excellence. Proven ability to develop and execute successful marketing campaigns. Good interpersonal skills with a collaborative style of communication and an ability to work cross-functionally with other stakeholders are my strengths, and have helped me manage high stake projects. Core Competencies: - Brand Marketing and Product Strategy - Go-to-market Strategy - Customer engagement - Lead Generation - Social Media Marketing - Performance Marketing Email: surbhinahata95@gmail.com

Country

India

City

Bengaluru

Industry

Marketing & Advertising

Skill

Cross-functional Team Leadership, Testimonials, Product Marketing, Go-to-Market Strategy, Marketing Strategy, Multi-channel Marketing, Sales Enablement, Product Road Mapping, Marketing, Marketing Campaigns, Market Analysis, Strategy, Business Insights, Customer Insight, Product Strategy, Product Management, Team Management, Digital Marketing, Strategic Planning, Google Ads

Experience

Product Marketing Manager

Whatfix

2025-2 - Present · 1 yr 8 mos

Bengaluru, Karnataka, India

Product Marketing Manager

Zoho

2021-3 - 2025-2 · 4 yrs

Chennai, Tamil Nadu, India

Product Manager

ICICI Bank

2019-5 - 2020-7 · 1 yr 3 mos

Mumbai, Maharashtra, India

Core Committee, L'Attitude 13'05

Great Lakes Institute of Management

2018-3 - 2019-3 · 1 yr 1 mo

Chennai

• Core committee member of “L’Attitude”, the annual management fest organized by Great Lakes Institute of Management. • Major responsibilities included handling the marketing and main events of the fest. Designed the sponsorship brochure and the event merchandise.

Member, Placement Committee

Great Lakes Institute of Management

2017-8 - 2019-3 · 1 yr 8 mos

Chennai

Achieved 100% placements for the PGDM, 2017-19 batch. Coordinated and organized guest lectures, prominent placement cell events & training programs. Drafted analysis reports on batch profile & five-year placement progress

Marketing Management Trainee

Dr. Reddy's Laboratories

2018-4 - 2018-6 · 3 mos

Hyderabad Area, India

• Researched the drivers and barriers of the leakage (gap between the prescriptions generated and the resultant sales) that were occurring in case of one of their leading brands • Carried a primary market research in the entire East Zone along with an extensive secondary research to understand the status of the brand at the state, zonal and national levels • Suggested recommendations to reduce the gap and increase sales

Content Writer

Visibility Leap

2016-10 - 2017-2 · 5 mos

Visibility Leap is an SEO and Internet Marketing company.

Peace Ambassador

Youth For Peace International

2016-6 - 2016-11 · 6 mos

Delhi

YFPI is a youth led organization with an aim to establish amicable relations between India and Pakistan. We work with the vision of building a peaceful world of empowered individuals and Peaceful societies. • Objective: To bridge the cultural divide between India and Pakistan • Leveraged social platforms such as Twitter and Facebook by publishing interviews, success stories, anecdotes to establish an amicable connect between India and Pakistan

Education

Great Lakes Institute of Management

Business Administration and Management, General

2017 - 2019 · 2 yrs

Great Lakes Institution of Management is a platinum rated green campus, located in Chennai. The vision of this college is to to develop socially sensitive business ready leaders and entrepreneurs with futuristic orientation and commitment. Great Lakes is accredited by the Association of MBAs (AMBA), UK,[10] one of the three main global accreditation bodies in business education. It also has associations with Stuart School of Business, Bordeaux University and Georgia State University, to name a few.