Surbhi Agrwal

I’ve always believed fashion is more than clothing—it’s a story we wear. From building Deebaco’s women’s line from the ground up to launching our men’s fashion brand, I’ve loved shaping narratives that connect with customers and convert browsers into loyal fans. Over the years, I’ve: Scaled Deebaco’s D2C presence, driving consistent YoY growth through creative campaigns and data-driven strategy. Built and led cross-functional teams—design, marketing, and sales—while keeping our USP of unique ingredients, sourcing, material, and fit at the heart of every collection. My expertise spans brand storytelling, performance marketing, product launches, and customer retention—always with an eye on how innovation and culture influence fashion. What excites me most is creating campaigns that feel personal yet scalable, and building communities around style and sustainability. I’m always open to collaborations, fresh ideas, and conversations about the future of D2C fashion—whether it’s women’s, men’s, or what comes next.