Suraj Kumar

Process Optimization, Business Analysis, Data & Automation

Requirement Gathering, BRD/FRD/PRD, Automation & Process Analysis, Business Strategy, Data Analysis, Predictive Analytics, Consumer Research, Demand Forecasting, Digital Twin, Client Attrition Analysis, Employee Attrition Analysis

• Executed Price Benchmarking with different competitors as Modern Trade, Cash & Carry, Online and other B2B Channel & pushed the price leadership to 90% which help in competitive advantage • Analysed Scheme Coverage to understand vendor scheme to JioMart is better than competitions • Mentored Summer Intern for building & implementing Time Series Models to estimate demand for FY 23-24 for Reliance Jewels with 80% accuracy • Managed Panels (North & East Region) to perform indepth Market Research in order to gain more accurate data, digitization & insights into the market to recommend to the Category Team • Performed Investment analysis to support Category Team to reduce JioMart cost & increase margin • Automated MIS Reporting to reduce the error percentage & speeded up the process 2 times • Executed Price Basket Analysis & Assortment Optimizaton using Nielsen Data to push top SKUs

• Managed Product Life Cycle of the Foam Division & made necessary changes as per market needs • Launched 7 new products under Flagship Range “Resilia” across the South, West & East markets & provided product training to the sales team, and operations team to align them with product visions • Analyzed market trends, consumer behavior, and competitors activity/ competitors benchmarking and created differentiation strategies, influenced pricing, product costing & demand forecasting • Data Analysis & Sentiment Analysis of the feedback reviews to understand the consumer persona • Program Head for the “Puraskar” loyalty program, made launch plans for new markets, marketing strategies, increased the number of active users by 30%, which contributed to the 10% gain in sales • Led Market Research Team to gain market insights, assisted new product development & planning • Supported branding & promotions in developing product communication, packaging & other areas of expertise, handled digital assets such as website, and social media portals to drive digital traffic

Conceptualized and built inferential predictive modeling, model validations simulations, and optimization solutions to address business questions or use cases as a Data Science Intern

• To identify the areas in the functioning of campus where environment friendly alternatives can be adopted and put forward the proposals to the administration for their implementation • To promote a culture and lifestyle of environment conservation like minimum waste generation, energy conservation and wildlife preservation among the IIM fraternity through events, activities and campaigns • To share ideas of sustainable development and eco-friendly practices through newsletters and social media handles

Performed Search Engine Optimization (both Off-Site & On-Site) for Xpert’s Growth Marketing Bootcamp using different strategies and performed content marketing for the Expert’s sessions conducted for Marketing Enthusiasts

Updating of existing Shree Malani Foams Private Limited website /Digital presence to contemporary style with easaccess to information on the current product portfolio and new product launches to most potential customers Developed 5+ Digital Assets for Shree Malani Foams Pvt Ltd & Understanding Customer Journey in the New NormalBenchmarking of the Competitors Digital Content, Presence, Services Benchmarking, Competitors Data InformationProduct knowledge - Understanding Technical foam grades & capabilities of Shree Malani Foams Private Limited Prospective customer list by analyzing Industry wise and product wise requirements for technical grade segment Preparing a product pitch for top 10 prospective customers by understanding their specifications & requirements

As a part of GAP, I managed social media campaign to get new GAP on board, collaborated with the colleges as a Learning Partner in their Events, generate leads, and manage the Sales Cycle.

ExpoSIM is a hybrid event organizing platform. As a part of the Live Project, I performed Benchmarking, did extensive research work on Events happening in India, Sales Pitching & Analysing the UI/UX of the platform.

Written Academic Thesis (Dissertation) On Consumer Behavior in Grocery Delivery App