Rich Sun

Managed the full spectrum of HR functions (Six Modules), including Recruitment, C&B, OD, Performance, Training, and Employee Relations. Established the first comprehensive Employee Handbook and optimized the entire Employee Lifecycle, transitioning the company toward a more systematic and scalable operation. Successfully recruited and onboarded 20+ full-time employees within one year, significantly expanding the company’s human capital. Designed and digitized internal HR workflows and document management systems to ensure seamless remote operational efficiency.

Led a distributed team of 7 interns, managing end-to-end overseas recruitment projects with a focus on high-level talent mapping and engagement. Conducted 100+ professional consultations in English with international candidates, successfully pitching career opportunities in China and managing cross-border expectations. Developed and standardized project SOPs and training tutorials, ensuring a consistent and efficient workflow for the entire talent acquisition team.

Red Account: Rich要吃遍全世界 (17.2K+ Followers) Content Strategy: Create high-quality bilingual content focused on sustainable living, plant-based recipe development, and global vegan lifestyle, building a community of 17,200+ engaged followers. Brand Collaboration: Partnered with various lifestyle brands (e.g., ZhiXiangShuo, Maxim Coffee Machine, Spice Story) to execute influencer marketing campaigns through creative storytelling and product seeding. Audience Engagement: Successfully created viral content with peak engagement of 73,000+ likes and hundreds of comments, demonstrating a deep understanding of digital trends and user psychology. Global Lifestyle: Consistently produce content while traveling/working remotely, showcasing the ability to maintain professional creative output regardless of location. Portfolio Link: https://www.xiaohongshu.com/user/profile/5a94ed5211be102f36e39e26?xsec_token=YBcbF8xxJJFhG-NkJNlwJ20KUmEL-_qw_k4XL5iJSuQFE=&xsec_source=app_share&xhsshare=CopyLink&appuid=5a94ed5211be102f36e39e26&apptime=1749188562&share_id=65f5f8f31f224296bf7e256bdaf3b233

Provided mentorship and guidance to volunteers, ensuring their well-being and smooth transition to host countries. Coordinated collaborations with partners in Egypt, Indonesia, Malaysia, and other countries to facilitate successful cultural exchange programs. Hosted multiple meetings, ensuring seamless international communication. Coordinated collaborations with partners in Egypt, Indonesia, Malaysia, and other countries to drive successful project execution.

Managed all aspects of offline market events and catering. Developed innovative vegan products to cater to diverse customer needs. Provided bilingual (English-Chinese) service for foreign clientele, ensuring high satisfaction.

Developed and curated a wide range of vegan recipes, including main dishes, desserts like cheesecake, and drinks, to cater to diverse tastes and preferences. Conducted interactive cooking classes to teach individuals how to create delicious vegan meals, promoting a healthier and sustainable lifestyle.

Managed CRM operations using Salesforce, ensuring data accuracy across 62+ entities and supporting weekly dashboard reviews and performance tracking. Collaborated with BD and Marketing teams to build national-scale partnerships (e.g., Klook, Meituan), creating co-branded sales and promotional campaigns. Led cross-functional alignment between product, BD, marketing and delivery teams to ensure pipeline health and customer satisfaction. Oversaw operation and customer pipeline for 62 universities; managed national volunteer exchange delivery from outreach → matching → approval → realization. Coordinated with global partners (Brazil, Egypt, Russia, Indonesia) to ensure project quality and cultural alignment. Trained 60+ local leaders on CRM, sales process, product knowledge, and customer communication. Improved team performance through weekly coaching, national conferences, and data-driven sales enablement.

Expanded team from 3 to 18 members by organizing campus events, marketing promotions, and cross-cultural exchanges; successfully sent 64 students to international volunteer projects. Self-taught marketing and team management skills, coordinating over 200 students in activities and resolving cross-cultural challenges faced by interns abroad.

Coordinated interns and communicated with AIESEC in Egypt to resolve cultural differences and project negligence issues. Completed final project reports to ensure successful outcomes for AIESEC in Mainland of China. Developed strong problem-solving and cross-cultural communication skills in a fast-paced environment.