Sunny Yuyang Shi

Client credential: Universal Pictures Franchise, MERCK SHARP DOHME, Tourism Australia ·Assisted in the 15th anniversary celebration of Kung Fu Panda, the 30th anniversary promotion of the Jurassic film series, and the daily operation of the Minions IP for Universal Pictures Franchise. ·Took charge of the promotion, copywriting, content review and release of the Universal Pictures, DreamWorks Animation, and Minions on different social media platforms. · Collected and organized the image content of MSD brochures. ·Coordinated the execution of clients’ media delivery plans, regularly sorted out and analyzed data and social media feedback, and completed multiple forwarding and comment lottery activities. ·Participated in multiple public relations crises, wrote and promoted the establishment of multi-social media platform publicity strategies, and finished the integration and landing of the content. ·Engaged in Tourism Australia's G'day promotion planning, competitor analysis, and social media data collection feedback.

Participated in the Broadcast Training Programme (BTP) internship with Olympic Broadcast Services (OBS) during the 2022 Beijing Winter Olympics and 2022 Beijing Winter Paralympic Games, assisting in participating in filming and interviewing during the games.