Sunny Jiang

Head of Value Eyewear - Ecommerce @ EssilorLuxottica

About

A results-driven business leader with a strong entrepreneurial mindset and nearly two decades of experience in e-commerce and growth-driven businesses. Extensive experience leading large-scale P&L operations within international, cross-cultural organizations, with a proven track record of driving sustainable growth through strategy, execution, and performance management. Specializes in culture building, team development, and people leadership, with a focus on creating high-performing teams in complex, fast-paced environments. Brings together commercial rigor and deep performance/brand marketing expertise to deliver measurable business results.

Country

United States

City

New York

Industry

Apparel & Fashion

Skill

Business Strategy, Strategic Planning, Forecasting, Business Development, Customer Service, Marketing Strategy, Strategy, Sales Management, Analytical Skills, Budgeting, Entrepreneurship, Leadership, Social Media Marketing, P&L Management, Brand Development, Branding & Identity, Operational Excellence, E-Commerce, B2C e-commerce, Retail

Experience

Head of Value Eyewear - Ecommerce

EssilorLuxottica

2024-10 - Present · 2 yrs

CEO

Eyebuydirect

2017-10 - Present · 9 yrs

Create and implement the company's vision, mission, and value propositions Responsible for the PL and budget achievement Oversee both strategies and operations for the short and long-term needs Lead the business from marketing, branding, website experience, products to service etc.

General Manager

Eyebuydirect

2012 - 2017-10 · 5 yrs

Led company activities to achieve and surpass target growths Planned and enhanced business performance while controlling costs Led operational execution Improved lab manufacturing processes and employee satisfaction Optimized team structure and developed inner-company talent

Operations Director

Eyebuydirect

2010 - 2012 · 2 yrs

Ensured efficient day-to-day operations Improved company operations to surpass target growth forecasts Analyzed operation information Processed systematic reports to inform and guide CEO decisions. Worked with lab director to streamline and improve manufacturing processes Coached and developed team members Led HR in developing a strong company culture

Finance

Eyebuydirect

2007 - 2010 · 3 yrs

Managed company’s annual profit forecasts and budgeting Created monthly management reports for US, HK and CN regions Created financial analysis reports Liaised regularly with bankers, governments, and auditors Internal control monitoring and cash flow management Researched and proposed new management techniques to improve operations and processes