SunMin Oh

Global Content Marketing & Partnership @ CJ ENM ENTERTAINMENT DIV.

About

Global Content Marketing & Partnership | Content StrategyCurrently working in Global Content Marketing & Publicity at CJ ENM’s Entertainment Division, supporting the international rollout of Korean scripted content.I collaborate closely with sales, distribution, and regional partners across key markets to support global campaigns, strengthen market positioning, and enhance commercial performance. My work includes sales enablement, cross-border partner coordination, and tracking performance insights across territories.Through this experience, I’ve developed a growing focus on how individual titles contribute to a broader content slate — analyzing audience demand, regional dynamics, and long-term growth opportunities in the global media landscape.

Country

South Korea

City

Seoul Incheon Metropolitan Area

Industry

Entertainment

Skill

디지털 마케팅, 광고, 소셜미디어, 트렌드 분석, 데이터분석

Experience

Global Content Marketing & Partnership

CJ ENM ENTERTAINMENT DIV.

2021-12 - Present · 4 yrs 10 mos

[Content Business (Global)] -Sales Marketing -Brand Marketing (Event&Conventions/Screening&Awards) -Partner Marketing (Planning&Operation) -PR

Marketing

The Walt Disney Company

2021-8 - 2021-11 · 4 mos

[Content License (Consumer Product)] 1. Sales Marketing •Executed a sales event introducing new IP lineups and franchise themes, effectively generating valuable leads. 2. Event Marketing •Planned a strategic seasonal campaign to boost sales for licensed consumer products.

Mega Traffic Marketing

Kakao Entertainment

2021-1 - 2021-4 · 4 mos

[Content Service (App)] 1. Brand Marketing •Planned and executed creative strategies for a new service launch. 2. User Acquisition •Tracked and analyzed the performance of content business platforms. •Reported industry insights, identifying opportunities and threats.

Marketing

Amazon Web Services (AWS)

2020-8 - 2021-1 · 6 mos

[Cloud Services] 1. Sales Marketing •Generated leads through webinars and live streams. •Developed and implemented four digital marketing strategies. 2. Event/Campaign Marketing •Executed six online programs and campaigns. •Managed content, assets, and localization for streamlined webinar. 3. Data Analysis •Oversaw webinar-generated data and conducted surveys. •Monitored the performance of digital marketing advertising channels.

Brand Management

LBEST

2018-8 - 2018-11 · 4 mos

[Brand Strategy] 1. SNS Marketing •Operated SNS accounts for 'KB Kookmin Bank’. 2. Brand Marketing •Supported the launch planning of the brand-new application.