Sunmeet Sethi

- Built an industry-first product - Live Trading with a lense of non-trader which ensures FnO education of AngelOne users. - Led the charter for the innovation products for FnO through experimentation, content and customer research combined with data analytics. Live Products: - Live Trading: Revolutionized the trading experience by create industry-first product by seamlessly integrating Live Streaming from AngelOne's Youtube channel into the app, empowering users to learn, interact, and execute trades in real-time, all within a single engaging platform. - Youtube embedded Live Trading Session with a clickable widget on app's homepage - Picture-in-Picture (PiP) mode for users to watch Live Trading Session and execute trades simultaneously - In-App Live Chat for users to interact, ask questions and engage with the Live Trading host Quantifiable Growth: - Launched content property giving ARR worth 200Cr - Avg. in-app views on Live Trading Sessions - 40,000 - Avg. watch-time by users: 26 mins - Avg. comments by users: 25,000 Business & Strategy: - Started the new AngelOne Youtube Channel: Trading with AngelOne from scratch to scale Live Trading sessions for AngelOne. - Hiring Finance and Trading Content Creators to create 9AM-3PM AngelTV: Continous Live Sessions to learn trading

Faculty Affiliations: Masters' Union, Scaler School, Mesa School, Altera Institute, IIM Kozhikode, IIT Roorkee, PM School, Airtribe. I have hosted 30 paid workshops & seminars on Product Management for corporates & institutes: • 24 of the 30 were rated exceptional (4.7+ out of 5) • All were rated excellent (4.5+ out of 5) I love the rationale of giving back. I take lectures and workshops on Product Management & Interview Prep. I teach Product Management, Metrics & Execution and Product Led Growth in diff business schools. Have taught to 400+ students for 300+ hours. I have been invited to speak at - IIM Ahmedabad - IIM Kozhikode - IIT Roorkee - IIIT Vadodara - St Stephen's - Delhi School of Economics, University of Delhi - Thapar University, Patiala - Mesa School of Business - Master's Union - Altera Institute - Scaler School of Business - Hive School - Guru Gobind Singh Indraprastha University - Mahindra University Please DM me for references and details.

I have mentored 200+ young aspirants and students in getting their dream business schools - ISB, IIMA, IIMB, IIMK, IIMC, IIML, IIMI, NUS, HEC Paris and later get placed in finest companies which recruit at the campuses. I help them with: - Admission Applications - Mock Interviews: MBA Admissions, PM / Consulting Roles - CV Reviews - GMAT / GRE

Awards: - Awarded Client Recognition twice as the only PM to be recognized by client, Medtronic, for outstanding effort for delivery of e-Warranty feature, and rebranding exercise, leading to phenomenal feature adoption of 21%. - Product Superstar of the Month 3 months consecutively amongst the 600 PMs of Product Capability Group. - Topper of the Batch, 1/300 for Publicis Sapient's marquee training program - Business Engineers Academy. KPIs: - Building e-commerce platform for world's largest health-tech giant, Medtronic to smoothen business, operational and marketing efficiencies. - Shipped wholesome product based on online warranty (e-Warranty) in record time of 3-months taking away the offline funnel by 70%. - Tracking the enhanced current adoption of the product i. e. 21% which was initially estimated to be at 5%, considering the scale, and maintaining user flows across all states. - Ideated, built and executed the effort to create a langauge regulatory control product from scratch utilised to deploy 20 languages across 4 continents on client's web platform, simplying marketing team's budget and time. - Worked as a TPM to better the engineering platform by moving .NET legacy APIs to .NET Core, bettering the product by 3%. - Saved $3MM annually for the company by defining a strategy and eventually implementing the removal of disengaged integrations on the platform such as Bugsnag. Ancillary Efforts: - Worked on Request for Proposal (RFP) for a central Vietnamese Bank on building fintech growth strategy for the bank and the implementation around it, leading to Publicis Sapient winning the contract for 5 years.

Product Growth • Product lead accountable for enhanced customer retention, satisfaction, and increased conversation rates across customer-facing UC apps. - Led cross-functional team to launch a new product flow for Painting category & achieved highest NPS (40) for the customer journey. - Identified pain points and introduced strategic hacks/feature experiments, resulting in 30% reduction in customer cancellation requests. - Improved per lead request response from ~1.5 to ~2.8 for multiple categories through 20% growth in accurate partner acquisitions - Awarded Urban Company Champion – going Beyond Call of Duty. Accorded to 1% of employees for exemplary performance

- Built, led, & maintained a high-impact API automation framework for app and backend APIs, ensuring a forward-thinking view of technology. - Scaled engineering team productivity by 3x and brought app testing time from 150 mins to 5 mins (reduced 95%). - Achieved minimum testing time (12 mins) for checking 1000+ APIs across the company’s engineering backend structure. - Reduced backend feature go-live time by 90% from 120 mins to 15 mins. Represented engineering team as primary SPOC for all product roadmap, design strategy & feature implementation discussions - Awarded UC Champion twice – Embodying UC Values and going Beyond Call of Duty. Accorded to 1% of employees for exemplary performance

o On-boarded over 2000+ service professionals across premium categories of UrbanClap. o Improved per lead request response from ~1.5 to ~2.8 for multiple categories through accurate partner acquisitions. o Increased partner signups by 20% by developing & maintaining strong relationships with the internal product team to enhance signup app flow. o Launched multiple categories in Ahmedabad, Bangalore and scaled them to optimum level using growth hacks. o Recruitment Committee member - streamlined & scaled company’s BD Hiring across teams. Handled BD Campus Hiring for Batch'17. o Bug Bash Champion - Won weekend BugBash Challenge by identifying max bugs/issues (40+) across UC platforms; offered a role in the tech team. o Sales Challenge Winner – Lead 3 member team to 1st Position out of 15 teams with 60+(104%) professionals in 5-days and over 128% individual performance.

- Sketched ideas fusing technology trends across digital to popularize Mahindra Racing in India, creating sports lover personas by research - Crafted GTM Strategy for Formula E’s entry in India; identified ideal city for the racing circuit, regulatory factors, and cost involved.

- Conducted Primary/Secondary Research and Consulted for One District, One Product (ODOP) Project for pan-India products. - Executed Product Mapping & Selection, Supply Chain Analysis, Outreach of indigenous products through an eye of a business consultant.

Drafted and executed the content and social media strategy for IndiaSpark, working directly with the Head of Technology and pro-bono consultants from ISB and IIMA, leading to nationwide feature by various media houses.

Got organic, quality and open-ended feedback focusing on three parameters (UI/UX, Themes, and Features) from students aged 17-22 for new selfie video app, Biu Biu, developed and curated by ex-Xiaomi and ex-Wechat Officials - to further enhance the product.

Awards: - Forbes Business Leader of the Year, 2022 - InsideIIM - The Most Employable Graduate, Class of 2022 - BL WonderPeep - Sports Competition Winner organized by IIMK Sports Circle Position of Responsibilities: - Elected Member, Students’ Council IIMK PGP-BL Case Competitions Winner: 1. National Winner, Amazon S.M.A.R.T. Challenge, 1/10,000 teams - designed a Digital Marketing Strategy for a new air purifier brand 2. National Winner, IITD Strategy Case Competition - created Market Entry Strategy for Formula E; bagged internship at Mahindra Racing 3. National Winner, IIMB Vista - Machau CEO Challenge for proposing bamboo charcoal-based B-Plan to Machau Industries’ CEO 4. National 2nd Runners-up, IITG Techniche - North East Case Challenge for building a GTM strategy for a D2C activewear sustainable brand 5. National Semi-Finalists, Publicis Sapient Product Management Event - designed a Subscription Model for a Powersports manufacturer

Awards: Inducted in College Hall of Fame - Class of 2016 for exemplary all-around participation. Positions of Responsibility: - President of College Club: GTBIT Finishing School (GFS) - marked for helping students to develop their interpersonal and communication skills. - Accounts and Events Manager of college society: EpicTure - marked for publishing the monthly e-magazine of college and organizing cultural activities in the college. - Placement Coordinator for the year 2014-15, responsible for placement activity of 200+ students.