LIJUN SUN
Former Global VP & CMO | Ex-SAP APJ, Visa & IBM Greater China | Digital & Marketing Transformation | Growth Strategy & Executive Coaching @ GloCoach-The AI-powered Leadership Intelligence Platform
About
孙丽军现任Executive Coach,之前担任Visa全球副总裁,大中华区市场部总经理。在加入Visa之前,孙女士担任 SAP 全球副总裁、大中华及亚太区首席营销官。之前,她曾经任职IBM,普华永道咨询,为各行各业的企业提供战略及数字化转型咨询服务。孙丽军女士还曾就职于建设银行总部担任财务顾问。 孙丽军女士领导了一系列在业界颇具影响力的营销项目,其中包括「鼎革奖」“中国数字化转型先锋榜”。该项目于2018年 由孙丽军女士发起,由SAP联合《哈佛商业评论》中文版、清华大学三方共同主办,目前已成为中国市场最具影响力的数字化转型大奖。2019年9月开始,孙丽军女士还亲自策划并主导在清华经管学院MBA课堂开设 “数字化战略”、”智慧的财务“等系列课程。孙丽军女士也在过去几年获得了中国主流媒体颁发的多项个人殊荣:2017年荣获《哈佛商业评论》“拉姆查兰管理实践奖”;2018年被中国广告商盛典组委会授予“功勋人物”荣誉称号 , 2021 获得亚太区最有影响力的50位营销人。她还任清华大学经济管理学院特聘客座讲师和职业导师,曾在众多权威杂志上发表文章,涵盖大数据营销、体育营销、文化与领导力等多个领域;她翻译出版了斯坦福大学教授所著的《会计教程》以及《大数据分析方法:用分析驱动商业价值》两本经典著作。 孙女士拥有清华大学环境工程学士及清华大学财务会计硕士学位。她还拥有法国 HEC/伦敦商学院的 MBA 学位,同时是美国西北大学 Kellogg 商学院 CMO 高管培训毕业生。 Ms. Lijun SUN is Executive Coach at Glocoach. Before that, she was Global Vice President, Head of Marketing for Visa Greater China. Prior to Visa, Ms. Sun worked for SAP as Global Vice President, CMO for Greater China and APJ. She worked for PWC Consulting and IBM as a strategy consultant and provided consulting services for China enterprises on strategy and digital transformation. Prior to that, she worked as a financial analyst at the head office of China Construction Bank. She initiated a few high-impact initiatives. “Ding Ge Awards”- China Digital Transformation Pioneer Awards together with Harvard Business Review and Tsinghua University since 2018, which has become the most influential industry awards in the field of digital transformation. In 2019 and 2020, Ms. SUN designed and ran the Digital Transformation MBA course (with 2 credits) and Intelligent Finance MBA course (with 2 credits) at Tsinghua University. In 2017, She received the Ram Charan Award for Management Practice from the Harvard Business Review. In 2018, she was awarded the “Meritorious Figures” by the China Advertisers Ceremony Organizing Committee. In 2021, she was elected APJ 50 Most Influential and Purposeful Marketers. She had several publications in leading magazines on Data-Driven Marketing, Sports Marketing, Culture and Leadership. She has translated and published two books - Fundamentals of Accounting by professors at Stanford University and Advanced Analytics Methodology. She is a regular guest speaker at Tsinghua University’s School of Economics & Management and a career counselor at Tsinghua University. Ms. SUN graduated from Tsinghua University with a bachelor’s degree in Environmental Engineering and a master’s degree in Finance and Accounting. She also holds an MBA from HEC Paris/London Business School. She is also a graduate of the CMO Executive Training Program at the Kellogg School of Business, Northwestern University.
China
Beijing
Information Technology & Services
Strategic Planning, Marketing Strategy, Business Strategy, Consultants, Digital Marketing, Management Consulting, Finance, Management, Budgets, Strategy, Business Analysis, Cloud Computing, Start-ups, Program Management, Change Management, Business Planning, Lead Generation, Project Management, Leadership, Marketing
Experience

Global Vice President, CMO (Chief Marketing Officer)
SAP Greater China
Beiing, China
As head of marketing, I am responsible for Branding, Sponsorship and all demand generation activities for SAP Greater China Group.

Director, Chief Marketing Officer (CMO)
Beijing City, China
Ms SUN is newly appointed as Chief Marketing Officer for IBM Greater China Group Analytics Group which is newly established in Jan 2015. She is in charge of all marketing, PR, advertisement for big data & analytics solutions.

Director, Demand Programs, IBM Greater China Group
Beijing City, China
Led a team of 100+ people, responsible for 40M USD budget a year to support business for 3 B USD leads generation, including digital and physical event. We are pioneering in digital marketing transformation, including Unica, data driven marketing.

Executive of Marketing and Communications
IBM Greater China Group
Beijing City, China
I am in charge of IBM China Marketing and Communications, leading 40+ people, developing growth strategy, marketing and communications plan for 6 Industry business unit, Small and Medium Business and Geographic expansion. Prior to this, I worked at IBM China Strategy Department, and IBM Global Business Consulting Services as a Strategy Consultant.

Senior Managing Consultant
IBM Greater China Group, Strategy& Business Development Department
Beijing, China
Responsible for IBM Greater China Group strategy development and strategy execution management.

Managing Consultant
IBM Consulting/x-PWCC Consulting
Beijing
Worked as strategy consultant, served State owned enterprises, private owned enterprises strategy development, culture and leadership development, organization design, IT governance in multiple industries such as Chemical & Petroleum, Logistics, Telecom, Tobacco etc.
LIJUN SUN's Contact Information
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