SUNITI BAHL

Returned to consulting after SaaS marketing experience, supporting brands with end-to-end content strategy, SEO writing, and digital storytelling. Specialise in helping B2B, SaaS, and lifestyle businesses strengthen brand positioning through strategic content initiatives. Currently working with SaaS businesses on blogs, and story books. Helping businesses with SEO content

Spearheaded content marketing initiatives for a leading B2B SaaS provider in the hospitality sector. Planned and executed demand-generation campaigns, creating hooks that positioned Hotelogix as a trusted partner for hotels. Produced thought-leadership blogs, website content, and case studies highlighting SaaS-driven solutions for hotel operations. Aligned content strategy with SEO best practices, improving search visibility for target keywords. Partnered with cross-functional teams to build a strong brand voice and drive lead generation. Developed email campaigns, social media posts, and sales enablement assets to strengthen customer engagement.

Conceptualised & created impactful web and blog content tailored to resonate with target audiences. Developed SEO-optimised blogs and articles on diverse topics including education, lifestyle, media, entertainment, wellness, fashion, and digital marketing. Restructured website content, increasing brand visibility and improving user engagement. Analysed web performance using Google Analytics and resolved issues to enhance content impact. Crafted engaging social media content, leveraging knowledge of multiple platforms to drive visibility. Proofread, edited and refined content aligned with the latest SEO algorithms and keyword strategies. Developed content pipelines and analysed content performance using analytical tools. Created pitch decks and social media plans, contributing to higher conversion rates for clients. Managed social media presence through strategic and innovative content initiatives.

• Managed Social Media, SEO marketing & Influencer Programs, driving brand establishment. • Formulated & executed advanced social media marketing strategy, increasing lead generation. • Increased digital marketing investment, enhancing brand exposure, lead conversion & revenue. • Streamlined content distribution across social media channels using content management system. • Steered influencer business as the POC, strategizing brand/content marketing framework. • Analyzed & translated social media trends into short- & long-term content strategies. • Collaborated with the digital marketing team, promoting client brand value with innovative content layouts & communication strategies. • Evaluated campaign performance & provided customized solutions for optimum organic reach. • Tracked search performance, conversion, competitor trends & keywords with analytical tools. • Prepared metrics for periodic management reports on content marketing & user engagement. • Created Standard Operating Procedures (SOPs) for developing, publishing and updating content. • Introduced SOPs, enhancing cross-departmental process efficiency by 30%. • Facilitated influencer collaboration through strategic content development & communication. • Managed Instagram handles like Bollywood Candy, Storistream & Starspoken, researching & developing niche content.

• Mapped social media content & infographics, engaging clients on Facebook, Twitter, LinkedIn & Instagram. • Produced well-researched SEO content for website landing pages, blogs & press releases. • Edited & refined content, conforming to the latest keywords & algorithm developments. • Streamlined content distribution across social media channels using content management system.

• Enhanced digital communication of US-based clientele, creating & refining articles, web content, blogs, social media posts, promotional copies, press releases & email marketing messages. • Moderated & responded to social media comments, enhancing audience engagement. • Developed & maintained professional web pages with site manager tools, complying with the company’s style guidelines. • Increased visitor engagement, creating informative SEO content & ensuring seamless web navigation. • Assessed sources & accuracy of citations in articles, enhancing writing quality with thorough proofreading & revisions. • Developed future-ready content pipeline, analyzing content performance using analytical tools. • Maintained project pipeline & educated internal teams on best practices & trends, ensuring on-time quality project delivery.