Sunita Ahuja

Execute complete end-to-end sales cycle from initial prospecting through contract closing and delivery handoff Successfully closed multiple new enterprise logos across APAC region within first year, establishing market presence in India Conduct extensive data mining and market research to identify and qualify high-value prospects in pharmaceutical and education verticals Manage full sales funnel: lead generation → qualification → needs discovery → solution presentation → proposal → negotiation → close Apply Sandler Sales Methodology principles for qualification, pain discovery and budget discussions ensuring qualified pipeline Leverage consultative selling approach learned from sales mentor Chuck Polin to build trust and uncover true business needs Drive strategic account expansion through systematic upselling of additional licenses and feature upgrades Execute cross-selling initiatives introducing complementary IT services and managed solutions to existing SaaS clients Negotiate complex multi-year enterprise agreements bundling software licenses with professional services Develop comprehensive sales playbooks and battle cards for pharmaceutical and education vertical selling Create training materials and conduct enablement sessions for inside sales and BDR teams Implement sales qualification frameworks improving pipeline quality and conversion rates Design onboarding programs that reduce ramp time for new sales hires Serve as company spokesperson and keynote speaker at multiple high-profile industry events Delivered presentations at Pharma Tech Summits (Singapore & India), UK Trade Commission, IDC Forums, and Advantage Vidarbha Generate qualified enterprise leads through thought leadership positioning and event networking Represent company brand at regional trade conferences and technology forums Oversee solution implementation ensuring seamless onboarding and product adoption Manage renewal conversations and expansion discussions across account portfolio

Led new business development for Group Purchasing Organization specializing in indirect spend cost reduction Executed complete end-to-end sales cycle prospecting and closing multiple enterprise clients seeking procurement optimization Worked with diverse companies across industries to identify cost-saving opportunities on indirect spend categories Applied Sandler Sales Methodology to uncover pain points related to procurement inefficiencies and supplier management Conducted comprehensive spend analysis across client organizations identifying savings potential in facilities, office supplies, technology, and professional services Successfully expanded market share by acquiring new member companies to GPO network Managed relationships with multiple member companies simultaneously, each with unique procurement needs Coordinated between member companies and supplier network to negotiate favorable pricing and contract terms Delivered significant cost savings for clients through aggregated purchasing power and strategic supplier negotiations Conducted quarterly savings reviews with member companies demonstrating realized value and identifying additional opportunities Implemented cross-selling strategies introducing additional spend categories and services to existing GPO members Drove upselling by expanding member engagement across broader range of indirect spend categories Developed sales playbooks specific to GPO value proposition and cost savings messaging Trained inside sales representatives on procurement terminology, spend analysis, and consultative selling for GPO services Implemented structured follow-up cadences and engagement strategies improving opportunity progression Optimized sales funnel conversion at each stage through testing and process refinement Reduced sales cycle length by identifying and eliminating bottlenecks in GPO membership onboarding process

- Led business development efforts across Global markets with a focus on B2B SaaS sales, market research, and predictive analytics in the MedTech, Pharma, and CPG sectors. - Orchestrated Optimal Strategix Group’s successful expansion into the APAC market, generating $355K USD in new business and securing high-profile clients such as Japan Tobacco International (JTI), Beckton Dickinson (BD), and Castrol BP. - Closed large-scale deals with an average ticket size of $250K, demonstrating advanced negotiation and client management skills, while maintaining strong relationships with top-tier brands like P&G, British American Tobacco (BAT), and Beckman Coulter. - Led and coached a team of 10 Business Development Representatives, consistently exceeding sales targets and driving enhanced team performance. - Spearheaded the development and implementation of a 360-degree consumer engagement platform, fostering key partnerships across various industries. - Earned two promotions in four years, demonstrating significant contributions and sustained growth within the organization. - Maintained high customer satisfaction by proactively identifying challenges and implementing strategic solutions to drive continuous improvement.

- Led business development efforts exclusively within the MedTech sector in the US market, driving new business growth and expanding client portfolios through targeted strategies. - Managed and mentored a high-performing team of Business Development Representatives, consistently achieving and surpassing sales targets through structured outreach and client engagement initiatives. - Focused on building strong, long-term relationships with key clients in the MedTech industry, ensuring seamless onboarding and continuous client satisfaction. - Collaborated closely with internal teams to develop customized solutions aligned with client needs, ensuring optimal service delivery and driving client success. - Played a key role in expanding Optimal Strategix Group's footprint within the US MedTech market, securing high-value accounts and establishing a strong presence in the industry. - Delivered detailed performance reports, utilizing data-driven insights to optimize business development approaches and enhance client retention strategies. - Fostered team development through ongoing training and leadership, resulting in increased productivity and higher success rates in client acquisition and retention.

- Drove business development initiatives in the CPG, Pharma, and MedTech sectors, targeting key decision-makers in the North American market to generate new business opportunities. - Consistently ranked as a top performer, scheduling 20-25 high-quality leads every month through strategic outreach and personalized engagement with potential clients. - Conducted in-depth market research to identify and qualify prospects, effectively positioning Optimal Strategix Group’s solutions to meet the specific needs of clients in North America. - Collaborated with internal teams to craft compelling value propositions and customized pitches that resonated with clients in the CPG, Pharma, and MedTech industries. - Maintained a high conversion rate by building strong relationships and following up with leads to nurture them through the sales pipeline. - Regularly exceeded monthly targets, contributing to the overall success and growth of the business development team. - Delivered detailed performance reports and provided insights on lead generation efforts, continuously refining strategies to optimize lead-to-sales conversions.

• Provided exemplary customer service to new and existing clients, building lasting relationships and securing new travel assignments • Stayed current on travel trends, destinations, and supplier offerings to provide the most relevant advice to clients • Advised clients on visa, passport, and security requirements for various destinations and confirmed flight details for each reservation • Monitored currency exchange rates and advised customers on the best time to purchase foreign currency • Negotiated with vendors to secure competitive rates, resulting in cost-effective travel options for clients • Organized memorable and exquisite travel itineraries and vacations for high-level clients, including celebrities, politicians, and business executives • Demonstrated adaptability by transitioning skills from travel industry to B2B sales, showcasing versatility and client-focused approach

Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails Understand customer needs and requirements Route qualified opportunities to the appropriate sales executives for further development and closure Research accounts, identify key players and generate interest Exceeded monthly sales quotas by employing strategic selling techniques and leveraging in-depth product knowledge Led and trained a 12-member team in advanced prospecting and lead generation methodologies, significantly improving team performance Utilized CRM software to maintain detailed contact logs and account records, enhancing data-driven decision making Collaborated with outside sales representatives, marketing, and other departments to generate high-quality leads and close sales Established direct communication channels through effective email and telephone outreach, improving client engagement and conversion rates