Sunil Kumar

• Spearheaded the product strategy and roadmap for Agiliti 2.0, a scalable B2B SaaS platform for healthcare equipment rentals, resulting in a 25% improvement in operational efficiency. • Owned end-to-end product lifecycle management from ideation to delivery, aligning priorities with engineering, operations, finance, and analytics teams. • Migrated legacy systems to Power BI, improving business intelligence and enabling data democratization across teams — leading to $1.5M in annual cost savings. • Led data warehouse modernization leveraging SQL, AWS, and user feedback loops, improving reporting speed and accuracy by 98%. • Championed Agile methodologies (Scrum), including sprint planning, backlog grooming, and cross-functional rituals, improving velocity by 30%. • Applied data-driven decision making and KPI/OKR frameworks to prioritize feature development, balance technical debt, and align with business outcomes. • Collaborated with product design to apply user-centered design principles, improving platform usability and adoption across internal teams and partners. • Worked in a cloud-native microservices architecture, driving seamless integration with internal APIs and third-party systems.

Drove the end-to-end product lifecycle for a cloud-based B2B SaaS platform tailored for the Canadian automotive dealership market, improving operational efficiency across 100+ client locations. • Owned and launched "Forms Library", a digital documentation module integrated with the core DMS platform — reducing form processing time from 3 days to 1 day, and decreasing SLA breaches by 40%. • Conducted user research, impact analysis, and A/B testing, leading to a 30% uplift in customer satisfaction (CSAT) and a significant reduction in onboarding friction. • Partnered with engineering, design, and customer success to standardize documentation workflows, reducing related support tickets by 30%. • Prioritized features using data-driven insights, user pain points, and feedback loops, aligning roadmap with evolving regulatory and market needs. • Led sprint planning, backlog grooming, and cross-functional collaboration using JIRA, Confluence, and Agile methodologies. • Tools & Technologies: JIRA, Confluence, Figma, SQL, API integrations, AWS, A/B Testing Tools, Firebase, Google Analytics

• Led end-to-end product strategy and execution for eDiig 2.0, a multi-platform (Web, Android, iOS) B2B vehicle auction platform, driving millions of monthly users and increasing dealer engagement. • Designed and launched a personalized recommendation engine, boosting vehicle bid participation by 3% in the first month, improving liquidity across regional markets. • Built and deployed “Wholesale Finance”, a credit product for B2B dealers — resulting in a 2.5x increase in financing conversions within 3 months of launch. • Implemented a real-time QR code payment system, reducing settlement timelines from 7 days to instant confirmation, significantly improving trust and transaction velocity. • Spearheaded KYC automation by integrating OCR and NSDL/Aadhaar APIs, reducing identity verification time from 2 days to <1 minute, enabling faster onboarding. • Collaborated with engineering, business, legal, and compliance teams to ensure regulatory alignment and secure API transactions across high-value workflows.

• Led the end-to-end product vision and strategy for India’s largest AdTech e-commerce platform, covering campaign tools, admin dashboards, and planning systems. • Built and scaled the Digital Marketing vertical, contributing over 70% of total company revenue. • Launched MASH, a self-serve campaign planning product, boosting conversion rates by 3x through automation and UX simplification. • Increased organic traffic by 2x through automated content systems and SEO enhancements. • Defined and tracked KPIs/OKRs for all products; led cross-functional teams to drive iterative, customer-centric product development. Key Skills: Product Strategy, AdTech, E-commerce, Campaign Automation, Growth Hacking, SEO, Digital Marketing, Conversion Optimization, Team Leadership, Product Analytics