Sunil Sharma

- Delivered 40% YoY growth in qualified leads and influenced €3M+ pipeline through global demand generation strategy. - Designed and executed 150+ full-funnel, multi-channel campaigns (LinkedIn Ads, email nurtures, webinars, ABM, outbound gifting) across EMEA, UK, US & APAC. - Owned and optimized lifecycle programs, lead scoring, and CRM workflows (HubSpot, Pardot, Salesforce) to improve MQL → SQL conversion and pipeline velocity. - Partnered cross-functionally with Sales, Product, RevOps, and Design to align campaigns with GTM priorities and revenue goals. - Implemented AI-driven automation for personalization, content testing, and targeting — boosting engagement rates and campaign ROI. Key Skills & Tools: Growth Marketing · Demand Generation · Campaign Strategy · ABM · Marketing Automation (HubSpot, Pardot, Salesforce) · AI Marketing · CRM Workflows · Lead Scoring & Segmentation · Multi-Channel Campaigns · Revenue Marketing

- Managed multi-region campaign strategy and execution across DACH, France, Nordics, UK, and US — scaling pipeline for enterprise SaaS products. - Led marketing automation (Marketo + Salesforce) to improve segmentation, lead scoring, and nurture workflows — cutting lead handover delays by 20%. - Designed and optimized demand generation programs (email, content syndication, paid ads, webinars) to increase MQL flow and sales alignment. - Measured performance using Tableau, Google Analytics, and ABM dashboards to continuously optimize campaigns. - Collaborated with agencies and creative teams to deliver high-performing campaign assets. Key Skills & Tools: Demand Generation · Campaign Management · Marketing Automation (Marketo, Salesforce) · Lead Nurturing · ABM · Analytics (Tableau, Google Analytics) · B2B SaaS Marketing

- Led global B2B marketing campaigns across Europe, US, and APAC to drive demand for cybersecurity and tech solutions. - Built and managed integrated multi-channel campaigns (SEO, content, webinars, email, events, ABM) that expanded reach and engagement. - Improved campaign performance and lead nurturing through segmentation and MarTech enhancements. - Strengthened brand visibility and customer acquisition by aligning campaigns with regional GTM strategies. Key Skills & Tools: B2B Marketing · Demand Generation · Cybersecurity Marketing · SEO · Content Marketing · Webinars · Email Campaigns · Events · Campaign Optimization

- Executed digital and offline campaigns across global HealthTech markets to drive awareness and patient acquisition. - Managed marketing teams and coordinated cross-region campaign consistency. - Led lead generation and content marketing programs, scaling inbound traffic and qualified opportunities. - Oversaw brand communications including PR, website, email, and social media. Key Skills & Tools: Growth Marketing · HealthTech · Campaign Execution · PR · Content Marketing · Digital Campaigns · Brand Management

- Directed regional marketing strategy and campaign execution across APAC markets. - Drove full-funnel campaigns from awareness to conversion (ATL, BTL, digital). - Partnered with sales and product teams to build competitive GTM plans for SaaS and IT services. Key Skills & Tools: APAC Marketing · Campaign Strategy · Marketing Operations · GTM Planning · B2B IT & SaaS Marketing

- Designed and executed integrated campaigns for real estate, retail, and hospitality. - Strengthened brand visibility through multi-channel campaigns (digital, print, events). - Enhanced investor and customer communication with consistent brand storytelling. Key Skills & Tools: Campaign Management · Real Estate Marketing · Brand Strategy · Multi-Channel Marketing

- Directed B2B & B2C marketing campaigns across real estate, infrastructure, and healthcare. - Managed PR, corporate communications, and digital campaign execution for new project launches. - Boosted stakeholder engagement via integrated content and events. Key Skills & Tools: Integrated Campaigns · PR · Brand Strategy · B2B & B2C Marketing

- Executed customer acquisition campaigns in urban mobility sector. - Managed digital + offline promotions, improving marketing ROI. - Collaborated with ops & sales to align acquisition with customer experience. Key Skills & Tools: Growth Marketing · Customer Acquisition · Digital Campaigns · Mobility Marketing

- Managed client campaigns across digital, print, and media buying. - Developed branding, advertising, and BTL activations for engagement. - Optimized campaign delivery & tracking for key accounts. Key Skills & Tools: Advertising · Campaign Strategy · Media Buying · Brand Promotion

- Managed HNI client relationships with tailored engagement campaigns. - Developed cross-sell strategies and personalized communications. - Improved retention through loyalty and event-based programs. Key Skills & Tools: Relationship Marketing · Customer Engagement · BFSI Marketing