Sunil Patro

Results-driven buying and merchandising professional with strong experience in homeware categories and global sourcing. Expertise in new product development, private label creation, supplier negotiations, and pricing strategy to drive profitability. Skilled in planning and merchandising, including range rationalization, inventory management (OTB), and retail space optimization. Proven ability to manage supplier performance, conduct market analysis, and execute budget plans aligned with business goals. Focused on delivering growth through data-driven decisions, efficient stock management, and effective promotional strategies.

Experienced buying professional specializing in global sourcing, vendor management, and cost optimization. Proven track record in driving profitability through strategic buying plans, supplier negotiations, and efficient procurement processes across Asia and Europe. Strong ability to build vendor networks, identify sourcing opportunities, and ensure timely product delivery.

Results-driven buying professional with expertise in homeware categories, global sourcing, and private label development. Strong in OTB management, vendor negotiations, and data-driven merchandising decisions. Proven ability to drive sales through effective product mix, promotions, and inventory optimization while ensuring consistent product availability.

Involved in buying & planning process of Dining & Glassware category, which includes all type of Table ware crockery, Tea servings, Dinnerware, Cutlery & Bar ware. Identifying new opportunities immersing in the category Defining Price points for all new products Conducting competitor analysis & market review periodically Co-coordinating with the vendors for timely delivery of products. Actively participating in preparing the production plan of company owned manufacturing unit. Develop an adequate vendor base through active scouting and negotiation

Involved in Buying & Merchandising process of Lifestyle & Fashion Accessories Categories and bears the ownership of day to day responsibilities of the same. Formulating buying plan OTB planning and option planning Coordinating with Front end Category / Warehouse & Stores, for ensuring no Stock-out situation at any given point. Negotiation with current vendor for old and new product lines. Exploring new opportunities in business with the help of competitor analysis & proper market research. Managing the vendors in terms of coordination on day to day basis for orders Placements .