Sunday Nwaiku

Key Responsibilities:  Supports the business in the achievement of sales performance objectives through the effective management of a designated sales area including implementation of all sales activities in the retail sales territory, and ensuring that promotional activities are executed brilliantly.  Ensures achievement of the sales target and sales drivers QDVPPP (Quality, Distribution, Visibility, Promotion, Price, and Persuasion) at all outlets within area coverage.  Drive relationship management with distributors, partners, customers, and teams to deliver target volume, and drive teamwork among peers, associates, and play to win in the marketplace.  Drive the supply chain management at depots and distributors’ end.  Responsible for ensuring the retail redistribution standards are adhered to by Retail Sales Executives and Tricycle Sales Men (TSM).  Ensure complete Master Data Plan for sales territory to indicate outlet details, drop size, weekly/monthly purchase, and coverage days are updated.  Accountable for Point of Sale (POS) materials, Chillers, Ice chest coolers, light signs, etc. deployed in retail outlets within the sales territory. Key Achievements:  Expanded the product portfolio of the organization and built brand preference by executing promotional events like product exhibitions & seminar events  Managed and monitored 11 vendors by implementing effective strategies to maximize sales, revenue, and collection targets.  Increased sales by 25% each year and consistently achieved & exceeded the targets in all the years.  Managed a sales team of 4 and accomplished the development of the building solution segment and promoted the special product to the end customer  Surpassed company record for highest revenue generated during Distributor Tradeshow 2020  Trained, developed, and managed a sales team of 10 staff, including 21 key distributors and a client base of 3000

Key Responsibilities:  Acquired new businesses/accounts within a designated territory.  Liaised with distributors and customers to maximize sales potential.  Collected competitors and market updates.  Prepared and send sales reports as per the defined system and processes.  Coordinated, developed, and groomed sales reps toward organizational goals and objectives.  Provided smart customer feedback.  Maintained a superb customer relationship interface on behalf of the company. Key Achievements:  Direct and manage sales activities of two business development managers.  Improved area in overall productivity and percentage to goal, becoming the highest-producing area in the entire market, exceeding the annual plan by 31%.  Strategized and implemented a plan to increase efficiency by restructuring the staff (increased the number of salespeople and decreased support roles) resulting in annual customer growth of 18%.  Developed a forecasting and budgeting system that enabled my territory to achieve monthly and quarterly quotas.  Increased sales by creating numerous initiatives to highlight successes including monthly sales contests, monthly recognition, weekly sales calls, and quarterly all-leadership meetings.  Showed positive return on key performance indicators, ensuring that we maintained the highest margins on our products while minimizing costs.

Key Responsibilities:  Brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, and agencies are adhering to our standards.  Ensuring that all sales objectives are strategically aligned; supporting sales leaders where relevant with the process of defining, managing, and cascading targets throughout the sales force.  Build the structured selling capabilities ensuring that sales representatives execute the 8 steps of the call with every customer; ensure all sales representatives use the SFA effectively.  Use reports and data from the SFA management suite to generate commercial insights and drive execution of these opportunities through the sales teams.  Coaching of retail sale executive and van sales representative (VSR) to ensure effective delivery and manage recommended price compliance in outlets.  To ensure availability, visibility, and accessibility of all Guinness products in all relevant outlets in the assigned sales territory through distributor Van Sales Men.  Develop and implement a route plan for the sales force in the assigned territory.  Manage the deployment of POS materials in the assigned territory.  Ensure achievement of QDVPPP sales drivers for the assigned territory.  Ensure promotional activity is in the right outlets and well managed.  Ensure the update of the outlets’ database within the assigned territory. Key Achievements:  Increased volume of business within existing accounts by 200%  Provide leadership to six Store Managers and thirty-six employees.  Supervised a sales force of two associates and exceeded company quota by 150%  Consistently exceeded company quota by 150% and helped team members do the same  Trained and coached the sales team for success by motivating them through weekly sales meetings.  Established processes for monitoring and recording sales activities with a protocol for detailed follow-up to maximize close rate.

Key Responsibilities:  Opening of new accounts and activation of dormant accounts.  Ensure customer service delivery on all routes.  Design and implement a robust merchandising plan for high visibility.  Ensure daily loading and availability of way-pack products in all outlets.